Blythe I.

As an experienced marketing professional, I specialize in creating and executing brand strategies that align with business objectives. With a comprehensive background in both marketing and operations for real estate developers, I offer a unique perspective on property management, particularly in the multi-family and new development sectors. In my most recent role as Head of Marketing for a real estate startup, I oversaw all aspects of the marketing function, including PR, social media, and the development of systems to support on-site teams. My expertise extends to managing property websites and listings on platforms like Apartments.com, Zillow, and Rent, leveraging software such as Entrata, AppFolio, Yardi, and RentCafe to optimize operations. I also excel at crafting strategic social media plans, managing ad spend, and delivering actionable reports that drive traffic and boost leasing efforts. Open communication and collaboration are key to my approach, and I’m committed to ensuring alignment with your goals every step of the way.