Umair S.

Lifecycle & Retention Marketing For 7 & 8 Figure DTC Brands

If you own an e-commerce brand and want high quality flows and campaigns, and you want your customers to keep coming back, I can help My clients are 7 & 8 figure DTC brands in industries such as children's products, jewelry, beauty, furniture, decor, and more! I've built and optimized Klaviyo-powered retention programs for these brands, helping them grow their backend revenue and boost LTVs Here's what I did for TellMyTale, an 8-figure children's books brand: TellMyTale is a personalized children's book brand. When they came to us, customers were buying once and disappearing. Email and SMS were minimal, retention was weak, and growth depended entirely on constantly finding new customers. We rebuilt their entire backend. High-intent pop-ups captured parents and gift-givers at the right moments. Email and SMS were restructured around real family milestones - birthdays, new siblings, grandparent gifts, seasonal occasions - instead of generic sends. Every automation gave families a clear, natural reason to come back after the first order. The result: repeat purchase rate doubled and revenue scaled as retention improved. What I deliver: → Full Klaviyo setup, migration, and account audits → Revenue-driving automated flows: welcome series, abandoned cart, post-purchase, winback, browse abandonment, and more → Campaign strategy and execution: monthly sends, promotional calendars, seasonal planning → SMS marketing buildout and integration alongside email → List segmentation and deliverability optimization → Brand voice development for email: I write copy that sounds like you What sets me apart: I don't treat email as an afterthought or a discount channel. I work with brands where voice and positioning matter, where the welcome series needs to feel as considered as the product page. I've written and refined email programs for heritage menswear houses, ethical fine jewelers, science-backed supplement brands, and independent craft retailers, adapting tone and strategy for each. When you work with me, first we'll get on a deep-dive call where I'll ask about your business, customers, and goals to get to know what I need to write your copy. I look forward to working with you and helping you scale your brand and take it to the next level!