Skip to content
BackNov 7
Syed Saad  R.
Upwork badge

Syed Saad R.

Google Ads Expert | Meta Ads | Google Shopping | Merchant Center

I run Google Ads and Meta Ads for Shopify and ecommerce stores that want profitable sales, and for service businesses that want qualified leads and calls. Top Rated on Upwork, 100% Job Success, If you spend on ads every month but sales are weak or your leads never turn into customers, the cause is often tracking, campaign structure or targeting, not the budget. I find what is wrong first, then scale what works. PROOF • Top Rated, 100% Job Success Score, $15K+ earned on Upwork • 4+ years managing Google Ads and Meta Ads ECOMMERCE ADS (Shopify & WooCommerce) • Google Shopping and Performance Max structured by product type, margin and results • Merchant Center setup, feed optimization and product disapproval fixes • Better product titles, attributes and custom labels so spend follows your best sellers • Meta Ads: prospecting, retargeting, Advantage+ Shopping and dynamic product ads • Remarketing to site visitors and abandoned carts • Reporting on ROAS and revenue, with attention to profit, not just platform numbers LEAD GENERATION ADS (Service & B2B) • Google Search campaigns on high-intent keywords from people ready to book or buy • Local campaigns for businesses serving set cities or regions • Meta lead ads and instant forms with questions that filter out weak leads • Landing page recommendations to improve conversion rate and lead quality • Call, form and lead source tracking • Focus on qualified leads and cost per qualified lead, not just form fills GOOGLE ADS & META ADS MANAGEMENT • Account setup, audit and rebuild • Keyword research, negative keywords and search term cleanup • Bid strategy selection: tCPA, tROAS, Max Conversions, Max Conversion Value • Ad copy, creative tests and audience building (custom audiences, lookalikes) • One plan across Google and Meta so you are not paying twice for the same buyer • Display and YouTube remarketing when it fits TRACKING (GA4, GTM, Meta) Clean data comes before any budget increase. • Google Ads conversion tracking and enhanced conversions • GA4 and Google Tag Manager setup • Meta Pixel and Conversions API with event deduplication • Purchase, lead form, phone call and button click tracking • Audits for missing, duplicate or inflated conversions HOW I WORK 1. Audit: review your account, tracking and site to find wasted spend 2. Fix: repair tracking and rebuild weak campaigns 3. Test: try ads, audiences and offers to find what works 4. Scale: raise budget only on campaigns with proven results YOU GET • A full audit of your ad account, tracking and site • A clear plan: what to fix first, what to test, what to scale • Plain-language weekly or monthly reports on spend, ROAS, CPA, cost per lead and revenue Platforms: Google Ads, Merchant Center, GA4, Google Tag Manager, Facebook Ads Manager, Meta Business Suite, Shopify, WooCommerce, WordPress, Looker Studio. LET'S TALK Send me your website, your monthly ad spend and your main goal (sales, leads or calls). I'll reply with the first three things I would check in your account.

🇵🇰Multan, Pakistan$10/hr100% JSS4.90 (41)Since Aug 2023
GlobeUpwork

Earnings and projects

MRR
$414

Last 6 months ÷ 6

World#85,488 / 412k
🇵🇰Country#10,846 / 52.9k
Revenue, last 30 days
$350

Last 6 months: $2.5k

World#71,156 / 412k
🇵🇰Country#9,189 / 52.9k
Total earnings
$15k

Billed in all: $15k

World#164,407 / 412k
🇵🇰Country#16,825 / 52.9k
Per project
$211

$113 in the last 6 months

World#260,352 / 412k
🇵🇰Country#32,895 / 52.9k
Projects, last 6 months
22

Across 24 contracts

75% fixed25% hourly
World#5,109 / 412k
🇵🇰Country#1,250 / 52.9k
Projects in all
70

Across 78 contracts

79% fixed21% hourly
World#42,828 / 412k
🇵🇰Country#6,563 / 52.9k

Earnings, last 30 days

$15.2k+$350 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$14.8k$15.0k$15.2kOct 8Oct 23Nov 7

Skill rankings: Top 24% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #45Google Keyword Planner169 freelancers · 🇵🇰 #14Top 27%
  2. #112Local Search Ads309 freelancers · 🇵🇰 #17Top 36%
  3. #206Retargeting712 freelancers · 🇵🇰 #46Top 29%
  4. #242Google Merchant Center763 freelancers · 🇵🇰 #36Top 32%
  5. #301Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #78Top 26%
  6. #389Google Ads Account Setup1,074 freelancers · 🇵🇰 #53Top 36%
  7. #412Google Shopping1,118 freelancers · 🇵🇰 #54Top 37%
  8. #422Google Ads Audit1,171 freelancers · 🇵🇰 #59Top 36%