Fahhad M.
Performance Marketing Expert | Meta Ads & Ecommerce Growth Partner
𝗜 𝘁𝗿𝗲𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗮𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝗶𝗻 𝗶𝘁 𝗶𝘀 𝗺𝗶𝗻𝗲, 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗜 𝘀𝗲𝗲 𝗶𝘁, 𝘁𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗮𝘆 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗲𝗮𝗿𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲'𝘀 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝗱𝗴𝗲𝘁. Performance marketing is what I do, but the reason clients stick around isn't the platform expertise. It's that I tell them the truth even when it isn't what they want to hear, I move fast, and I communicate like an actual person instead of disappearing behind a dashboard. Ten years in, and the work has stayed the same at its core: understand what a business is actually trying to achieve, then build the ad system that gets it there without wasting a dollar along the way. 𝗔 𝗙𝗘𝗪 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗜'𝗠 𝗛𝗔𝗣𝗣𝗬 𝗧𝗢 𝗦𝗧𝗔𝗡𝗗 𝗕𝗘𝗛𝗜𝗡𝗗 • $161,000+ in Meta spend managed, 2,902 purchases generated • $44,000+ spend at 3.26x ROAS, over $100,000 in revenue driven • $42,000+ spend, 11,427 leads and 1,796 purchases • $103,000+ managed at target CPA across a five-month run 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Full-funnel campaigns that bring in real customers and hold cost per result where it needs to be. Account structure, creative testing, retargeting, Advantage+, and scaling that doesn't quietly eat your margins. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗲𝗹𝗹𝘀 This is where I spend most of my time. I work out who your buyer really is, find the angles and hooks that land with them, and build those into static ads, video, and UGC. Better creative beats better targeting almost every time, and it's usually what unlocks real scale. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗣𝗣𝗖 Performance Max, Shopping, Search, and YouTube, set up to work alongside Meta campaigns instead of competing with them for the same budget. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗗𝗼𝗻𝗲 𝗥𝗶𝗴𝗵𝘁 Meta Pixel, Conversion API, GA4, and Google Tag Manager, all set up cleanly so you can trust your numbers and I'm making smart calls with your money, not guesses. 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 Product launches, dynamic catalog ads, landing page and CRO work, plus retention and email marketing that keeps customers coming back after the first order. I treat the store and the ads as one system, not two separate jobs, because the best ad campaign in the world still fails if the store behind it isn't built to convert. 𝗖𝗿𝗼𝘄𝗱𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 For brands launching on Kickstarter or Indiegogo, I bring the same performance marketing approach to pre-launch list building, live campaign ad management, and post-campaign Shopify transition. This is a smaller part of what I do, but it's backed by real completed campaigns and results. 𝗪𝗛𝗔𝗧 𝗜𝗧'𝗦 𝗟𝗜𝗞𝗘 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 Clear regular updates, fast replies, and the reasoning behind every decision instead of a wall of metrics. You own your ad account, your pixel, and your data the whole way through. If something isn't working, you'll hear it from me first—with a plan to fix it already attached. 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗟𝗜𝗩𝗘 𝗜𝗡 Meta Business Suite, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, Shopify, Klaviyo, GA4, GTM, Conversion API, Looker Studio. 𝗪𝗛𝗢 𝗜'𝗩𝗘 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛 US-based and global businesses across consumer products, DTC and ecommerce, kitchen and cooking products, home improvement, home and garden, automotive, hospitality, food and beverage, SaaS, and local service businesses. 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗦𝗖𝗔𝗟𝗘 𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦? If you want someone to genuinely take the growth side off your plate, tell me a bit about your business and where you want to take it. I'll come back with an honest read on how I'd help and what's actually possible. 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦 Performance Marketing Expert, Meta Ads Expert, Facebook Ads Manager, Instagram Ads, Shopify Marketing, Ecommerce Advertising, Paid Social Advertising, Meta Advantage+, DTC Marketing, Conversion Rate Optimization, Google Ads Management, PPC Management, Performance Max, Retargeting Campaigns, Ad Creative Strategy, UGC Ad Creative, Klaviyo Email Marketing, GA4 Tracking, Conversion API Setup, ROAS Optimization, Full Funnel Marketing, Ecommerce Growth Strategy, Paid Media Strategist, Crowdfunding Marketing, Kickstarter Marketing, Indiegogo Marketing.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.2k
Billed in all: $21,020$21k
$2.1k in the last 6 months
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Crowdfunding
Ranked by MRR among everyone on Upwork with the skill.
- #11Crowdfunding118 freelancers · 🇵🇰 #3Top 9%🇵🇰#3 of 14
- #17Kickstarter Marketing81 freelancers · 🇵🇰 #3Top 21%🇵🇰#3 of 13
- #118Digital Marketing Management872 freelancers · 🇵🇰 #16Top 14%🇵🇰#16 of 171
- #125Retargeting712 freelancers · 🇵🇰 #23Top 18%🇵🇰#23 of 145
- #180Performance Marketing1,000 freelancers · 🇵🇰 #25Top 18%🇵🇰#25 of 195
- #197Ad Creative1,402 freelancers · 🇵🇰 #45Top 14%🇵🇰#45 of 338
- #206Shopify Marketing1,429 freelancers · 🇵🇰 #44Top 14%🇵🇰#44 of 303
- #249Instagram Ad Campaign1,727 freelancers · 🇵🇰 #59Top 14%🇵🇰#59 of 405