Hazem S.

DTC Brand Strategist | Meta Ads | Shopify | Google Ads

I build and scale DTC brands from zero — brand strategy, Shopify stores, Meta ads and performance creative. Not theoretically. I've done it with my own money, my own brands and real results. Most recently I founded and launched LUMÉ™ — a premium DTC skincare brand targeting the US market. I handled everything from scratch: brand identity, product positioning, Shopify store build, Meta Pixel and Conversions API setup, UGC direction, creative strategy and paid social campaigns. Achieved 14.6% CTR on cold US traffic — against an industry average of 1-3% — with a completely fresh pixel and zero existing audience. I also manage Google Ads and Meta lead generation campaigns for US-based clients across multiple industries including legal services and e-commerce. Currently running Google Search campaigns for a US-based IRS tax relief law firm — keyword strategy, ad copywriting and conversion optimization. What I bring to every project: ✅ Full DTC brand strategy — niche, positioning, offer and brand voice ✅ Shopify store build and conversion optimization — real design, not templates ✅ Meta Ads — campaign setup, creative testing, UGC direction and scaling ✅ Google Ads — search campaigns, keyword strategy, lead generation ✅ Meta Pixel and Conversions API — proper tracking setup ✅ Performance creative strategy — hooks, angles, briefs and iteration ✅ AI-native production — Claude, ChatGPT, Midjourney, ElevenLabs, CapCut ✅ Email marketing — Klaviyo abandoned cart and post-purchase flows ✅ Brand audit — identifying why a store isn't converting and fixing it I work with a maximum of 3 clients at a time — because quality matters more than volume. You get direct access to me, fast communication and full transparency on every decision. I operate across US and EU markets with hands-on experience in both. Certified in Meta Ads and Google Search Ads. If you're launching a DTC brand, struggling with Meta ads or need someone who understands the full picture from brand to sale — let's talk.