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Hazem S.

Hazem S.

Meta Ads & Shopify Specialist | DTC E-commerce | AI

Great Meta Ads don't work in isolation. The entire customer journey needs to work together. I help DTC and e-commerce brands build, launch, and optimize their online businesses by combining Meta Ads, Shopify, creative strategy, compelling offers, conversion optimization, Klaviyo, and AI-powered marketing. Because driving traffic is only half the equation. The right audience, persuasive creatives, strong offers, optimized landing pages, and a seamless checkout experience all play a role in turning visitors into paying customers. 🚀 What I Can Help You With 🎯 Meta Ads & Performance Marketing - Facebook & Instagram campaign setup, management, and optimization - Audience research, targeting, and creative testing - A/B testing, performance analysis, and campaign optimization - Meta Pixel, conversion tracking, and retargeting 🎨 Creative Strategy & Ad Copywriting - Customer research, pain points, and buying motivations - Persuasive ad copy, hooks, and creative angles - Static ads, video ads, carousels, and UGC strategy - Creative testing to identify what works and what doesn't 💰 Offer Strategy & Optimization - Product positioning, pricing presentation, and value propositions - Product bundles, discounts, upsells, and cross-sells - Offer testing and average order value (AOV) optimization 🛍️ Shopify & Conversion Rate Optimization - Shopify store setup, design, and theme customization - Conversion-focused landing pages and product pages - Product page copywriting, cart optimization, and checkout analysis - Mobile optimization, trust elements, and customer journey improvements 📩 Klaviyo Email Marketing - Welcome, abandoned checkout, and post-purchase flows - Email campaigns, segmentation, and retention strategies - Shopify integration and email automation 🤖 AI-Powered Marketing - AI-assisted market and competitor research - Creative ideation, copywriting, and content development - Marketing workflow optimization and AI-assisted analysis 💡 Why Work With Me? I'm a Meta Certified Digital Marketing Associate with hands-on experience building and launching e-commerce brands from the ground up. I've worked across brand positioning, Shopify development, offer creation, Meta advertising, UGC coordination, email marketing, and conversion optimization. I understand how these elements connect because I've managed the process myself — from developing a brand strategy to launching campaigns and analyzing customer behavior. My approach is simple: Attract the right audience, communicate the right message, present a compelling offer, optimize the shopping experience, and continuously test what works. I don't just focus on getting clicks. I focus on building a better customer journey that supports conversions and long-term growth. Let's discuss your brand and how we can improve its performance.

🇮🇹Rome, Italy$45/hr100% JSSSince Aug 2023

Earnings and projects

MRR
$455

Last 6 months ÷ 6

World#81,775 / 412k
🇮🇹Country#439 / 3,095
Revenue, last 30 days
$0

Last 6 months: $2.7k

Total earnings
$8.2k

Billed in all: $8.9k

World#212,745 / 412k
🇮🇹Country#1,386 / 3,095
Per project
$8.2k

$1.4k in the last 6 months

World#20,284 / 412k
🇮🇹Country#86 / 3,095
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇮🇹Country#591 / 3,095
Projects in all
1

Across 3 contracts

0% fixed100% hourly
World#360,671 / 412k
🇮🇹Country#2,746 / 3,095

Earnings, last 30 days

$8.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8.8k$8.9k$9.0k$9.1kOct 8Oct 23Nov 7

Skill rankings: Top 18% in API

Ranked by MRR among everyone on Upwork with the skill.

  1. #142AI Data Analytics535 freelancers · 🇮🇹 #2Top 27%
  2. #246AI Platform816 freelancers · 🇮🇹 #2Top 30%
  3. #282Landing Page Optimization1,118 freelancers · 🇮🇹 #1Top 25%
  4. #303Meta Pixel1,020 freelancers · 🇮🇹 #4Top 30%
  5. #303Performance Marketing1,000 freelancers · 🇮🇹 #4Top 30%
  6. #425Creative Strategy1,968 freelancers · 🇮🇹 #2Top 22%
  7. #432Instagram Ad Campaign1,727 freelancers · 🇮🇹 #1Top 25%
  8. #542Brand Consulting2,336 freelancers · 🇮🇹 #6Top 23%