Ryan O.

My background and success developing engaging content through creative storytelling spans more than ten years on various professional teams. Having advanced through both full-time and freelance experiences, I offer the ability to partner with teams of any size on projects of any scope to collaboratively harness the power of a brand’s story and share it with the world. I've been recognized for integrating humor, irreverence, and wit into my writing and marketing projects to create authentic connections with diverse groups. However, my expertise allows me to adapt my writing for any channel, audience, or business need. In my most recent role with Allbirds, I pioneered the company’s copywriting function, establishing the brand voice, tone, and personality—and then working to evolve them over years of growth. Working with creative teams has empowered me to push boundaries, experiment, and formulate engaging possibilities. I've yielded success driving the direction of both traditional marketing and sustainability initiatives, while consistently maintaining a distinct voice across every touchpoint. A former Creative Director shared that I “bring the idea that’s so weird, it actually works.” This is feedback I take pride in, showcasing my ability to lead with big picture thinking that’s rooted in a strategically sound place. Having worn many hats (if not all of them), I’ve strived to maintain my journalistic roots, always focusing on the story at the heart of any brand challenge, while concurrently questioning the status quo to push the work forward. I believe my experience and unique perspective will add great value to your team's marketing efforts.