Ilya L.

Most apps don't fail because the product is bad. They fail because nobody finds them. I do ASO and Apple Search Ads for apps across fitness, fintech, utilities, and a few other categories. The problem I run into most often: the app is sitting on keywords it could rank for but doesn't, and the screenshots are converting at maybe half of what they should. Usually both at once. Keyword work — I build out the full semantic core. Not just the ten obvious terms, but the related queries, competitor gaps, and long-tail keywords that real users actually type. Then I figure out which ones are worth going after. Metadata — Titles, subtitles, descriptions written to hit the right queries without reading like a tag dump. Store algorithms and humans both have to find it readable. Visuals — Screenshots and icons aren't decoration. One client in the health niche went from ~200 to 1,000+ daily organic downloads after we redesigned the screenshots. Same traffic volume, different conversion rate. Apple Search Ads — Full setup, semantic mining, custom product pages, bid management. I optimize for CPA, not for spend. Localization — Actual adaptation for each market, not Google Translate with a flag emoji on it. I work with apps at any stage — launch, scaling, expanding into new markets. There's a team of ASO specialists behind me, so we cover the full cycle from audit to ongoing ranking work. I don't oversell timelines — I'll tell you what's realistic for your niche and where you're starting from. Send me your app link. I'll look at it before we talk.