Eduardo L.

HubSpot Certified Expert | RevOps Strategist & Management

I specialize in creating and managing high-performance marketing campaigns using Google Ads and HubSpot to drive business growth and maximize ROI. Here’s a summary of my core competencies: Comprehensive Strategy and Setup Competitor and Keyword Analysis: Uncover opportunities and identify high-converting keywords to ensure your campaigns capture the right audience. Campaign Strategy: Develop strategies aligned with business objectives, including goal setting, audience targeting, and budget planning. Campaign Execution and Optimization Google Ads Setup: Audit and configure Google Ads accounts for optimal performance. HubSpot Integration: Set up and manage HubSpot accounts to streamline marketing efforts. Campaign Creation: Effectively set up Google Ads campaigns, ad groups, and ads, and create content and workflows in HubSpot. Ad and Content Optimization: Continuously improve Google Ads and HubSpot content to maximize engagement, CTR, and conversions. Bid and Budget Management Bidding Strategies: Implement efficient bidding strategies on Google Ads. Budget Allocation: Strategically allocate and adjust budgets based on performance data from both platforms. Targeting and Audience Management Custom Targeting: Optimize geographic and demographic targeting on Google Ads and create custom and lookalike audiences in HubSpot for precise targeting. Lead Segmentation: Use HubSpot to segment leads and prioritize them for targeted marketing efforts. Landing Page and Content Optimization Landing Page Review: Optimize landing pages for speed and conversions. Content Strategy: Develop and optimize content in HubSpot to attract, engage, and convert leads. Monitoring and Reporting Performance Monitoring: Regularly monitor campaign performance on both Google Ads and HubSpot. Reports and Dashboards: Provide detailed performance reports and create custom dashboards to offer real-time insights. Continuous Improvement and Scalability Data-Driven Adjustments: Enhance campaign performance through ongoing adjustments based on data analysis from both platforms. Scalability: Develop strategies to scale successful campaigns and broaden market presence. Support and Communication Regular Updates: Maintain frequent communication to update on progress and discuss adjustments. Training and Consulting: Offer strategic advice and training sessions to maximize the use of Google Ads and HubSpot features and capabilities. My dual expertise in Google Ads and HubSpot ensures that your marketing campaigns are effectively integrated, set up for success, and continuously optimized to achieve the best possible results.