Genia W.

Looking for someone who does more than just create and post content? Good. I look at the strategy (or lack thereof) behind what you’re posting, how it supports your goals, what the data is telling us, and what needs to change. That can mean sharpening the content strategy, developing stronger hooks and creative concepts, managing the day-to-day, or figuring out why something isn’t performing the way it should. From smaller brands starting at 236 followers to larger brands with audiences of 11 million, I’m used to adapting strategy to different audiences, teams, and stages of growth. 🧠 – 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 Ideation gets a lot easier when there’s a clear reason behind it. That can mean tightening your pillars, channels, campaigns, or overall direction. 🎯– 𝗔𝗗 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 Stronger concepts, hooks, messaging, and creative direction for content worth testing, whether organic or paid. 📱– 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 Ongoing social media management across content scheduling, publishing, community engagement, and performance tracking. 📊 – 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 𝗜𝗡𝗦𝗜𝗚𝗛𝗧𝗦 Numbers are only useful if you know what they’re telling you. Performance and audience behavior become a clearer story about what’s working and what should happen next. ⚙️ – 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 & 𝗪𝗢𝗥𝗞𝗙𝗟𝗢𝗪 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 For scaling teams, clearer workflows, responsibilities, and processes can make execution far more consistent. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱? Shoot me the details and we'll go from there. 📩