Dhananjay K.

I help businesses turn ad spend into qualified leads and sales — not just cheap clicks. As a Top Rated Plus freelancer with 1,100+ hours and $10K+ earned on Upwork, I build and optimize Google and Meta campaigns around what actually matters: cost per qualified lead, not vanity metrics. Most ad accounts waste budget chasing volume. My approach is the opposite — I feed real conversion outcomes back into the platforms (offline conversion tracking, first-party audiences, CRM signals) so the algorithms learn to find buyers who convert, not just form-fillers. The result: lower cost per real lead and cleaner reporting you can actually act on. What I do: • Google Ads — Search, Performance Max, Demand Gen • Meta Ads — full-funnel campaigns, retargeting, lookalikes • Conversion tracking & lead-quality feedback loops (GA4, offline conversion imports, CAPI) • Landing pages and audience strategy built to convert • Reporting tied to CPL, qualification rate, and ROI Industries: real estate, e-commerce, lead-gen, and services. If you're spending on ads and want fewer junk leads and more genuine conversions, let's talk.