Lorena C.

I am a Strategic Marketing, Engagement, and Communications Leader. I am customer-focused and data-driven with experience successfully designing and leading integrated, omnichannel marketing, communication, and engagement strategies across a diverse group of platforms and teams. My core competencies include: * Brand management * Communication planning & execution * CRM * Cross-functional team management * Customer Engagement and Adoption * Digital marketing (content, email, SEO) * External customer content development * Financial and Healthcare Marketing * Internal stakeholder communications * Learning and Training Development * Marketing operations * Product Marketing * Project management * Process plan improvement & development * Stakeholder adoption & engagement • Learning and Training Development • Marketing operations • Product Marketing • Project management • Process plan improvement & development • Stakeholder adoption & engagement • Strategic planning • Team building & management • Voice of the Customer