Roxy G.

Beautiful design that doesn't convert is just expensive decoration. I build user experiences that resonate with your customers and align with your business goals. Too often, design gets judged on how it looks rather than how it performs in the hands of real customers. I close that gap, creating experiences that feel right to use and deliver real results for the businesses behind them. I communicate clearly, and keep you in the loop throughout the project. I value consistent collaboration from brief to launch. Here's what I offer: UX strategy and design grounded in how your customers think and behave, not assumptions. I map the full journey and design experiences that guide them toward the action your business needs. UI design that earns trust at first glance. Visual hierarchy, typography, colour psychology and interaction design that makes your product feel credible, intuitive and on-brand. Conversion-focused thinking on every screen. Every design decision I make is connected to a business outcome, not just an aesthetic preference. SEO-informed structure so your site ranks as well as it performs. Built in from the start, not bolted on at the end. Google Ads strategy for clients who need the full picture; qualified traffic, user experience and conversion working together. I bring something most designers can't, I've built and run my own ecommerce brand. I've felt the pressure of running a business, managed a real marketing budget, and watched analytics tell me when a business decision worked and when it didn't. That experience sits behind every brief I take on. The clients I do my best work with aren't just looking for execution, they want a thinking partner. Someone in their corner who's invested in the outcome, not just the deliverable. Available for projects across all timezones. Good work starts with the right conversation, I'd love to have it with you.