Jason G.

Senior PM | Subscription App Growth | Onboarding & Activation | CRO

Senior product manager with six-plus years driving activation, retention, and monetisation for B2C subscription apps across wellness, education, and productivity. Owned the full measurement stack - event taxonomy, tracking, and attribution - and used that data to guide product decisions rather than just report on them. Most recently, at Fluent Forever (a language learning app), I led onboarding, activation, and conversion end-to-end: ran a continuous discovery programme grounded in JTBD switch interviewing, built a new hi-fi welcome flow experience using V0.app and Claude, and managed a concurrent A/B testing programme across question flow, paywall layout, pricing, and onboarding carousel. Other project highlights: • At Applica, redesigned onboarding and activation funnels across wellness, education, and B2B productivity apps, delivering 12–23% ARPU growth and 10–15% retention uplift. • Built and scaled experimentation programs using Amplitude, Mixpanel, Statsig, RevenueCat, and Firebase, including a ground-up event taxonomy and measurement framework for a B2B productivity client. • At Yodel Mobile, doubled subscription CVR (2% → 4%) for a sports and education app through onboarding and paywall testing, and delivered a 20% ARPU increase for a puppy-training subscription app through UX improvements and CRM-driven engagement. • Partnered with engineering on analytics implementations for GA, Mixpanel, and AppsFlyer, and upskilled product teams on getting more from their data. Across six-plus years and a range of client tech stacks - analytics, attribution, marketing automation, A/B testing, CDPs - I've seen how much the right infrastructure matters before data can be trusted to guide decisions. I work in an agile, iterative way: frequent testing, fast feedback, and a bias toward learning quickly. Happy to discuss your business and where I could add value.