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Muhammad H.

Muhammad H.

Creative Strategist | Direct Response Copywriter

I'm a creative strategist and direct response copywriter for brands looking to lower their CPA with Meta ads creative strategy. Whether you're looking to learn more about your ICP, scale ad spend or create and test ad creatives, I can help. - Understands ad metrics like LTV, CAC, CPA, ROAS, CTR, CPC - Full market research on TAM and ICP along with demographics, psychographics, competitor analysis and customer language - Ad concepts and scripts including static, UGC, in-feed VSL, Podcast-style - Landing pages, listicles, advertorials and sales pages to lower CPA - Plug 'n' Play - I can work in-house or externally as a contractor.

🇬🇧London, United Kingdom$37/hr100% JSSSince Aug 2023

Earnings and projects

MRR
$3.6k

Last 6 months ÷ 6

World#9,534 / 412k
🇬🇧Country#235 / 10.7k
Revenue, last 30 days
$3.9k

Last 6 months: $22k

World#8,549 / 412k
🇬🇧Country#203 / 10.7k
Total earnings
$27k

Billed in all: $29k

World#117,083 / 412k
🇬🇧Country#2,694 / 10.7k
Per project
$14k

$7.2k in the last 6 months

World#10,544 / 412k
🇬🇧Country#164 / 10.7k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇬🇧Country#1,491 / 10.7k
Projects in all
2

Across 5 contracts

20% fixed80% hourly
World#328,886 / 412k
🇬🇧Country#8,917 / 10.7k

Earnings, last 30 days

$28.9k+$3.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$24k$26k$28k$30kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Market Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Ad Concept82 freelancers · 🇬🇧 #1Top 6%
  2. #10Creative Brief212 freelancers · 🇬🇧 #3Top 5%
  3. #35Ad Creative1,402 freelancers · 🇬🇧 #5Top 2%
  4. #38Sales Copywriting1,985 freelancers · 🇬🇧 #1Top 2%
  5. #46Ad Copy1,861 freelancers · 🇬🇧 #4Top 2%
  6. #95Email Copywriting4,052 freelancers · 🇬🇧 #6Top 2%
  7. #128Market Research8,409 freelancers · 🇬🇧 #3Top 2%
  8. #180Digital Marketing Strategy5,185 freelancers · 🇬🇧 #13Top 3%