Muhammad H.

Creative Strategist | Direct Response Copywriter

I'm a creative strategist and direct response copywriter for brands looking to lower their CPA with Meta ads creative strategy. Whether you're looking to learn more about your ICP, scale ad spend or create and test ad creatives, I can help. - Understands ad metrics like LTV, CAC, CPA, ROAS, CTR, CPC - Full market research on TAM and ICP along with demographics, psychographics, competitor analysis and customer language - Ad concepts and scripts including static, UGC, in-feed VSL, Podcast-style - Landing pages, listicles, advertorials and sales pages to lower CPA - Plug 'n' Play - I can work in-house or externally as a contractor.