Evan D.

I help brands turn social media into a predictable growth channel. As an Upwork Top Rated Plus Freelancer with 5+ years of hands-on experience, I plan, create, publish, and optimize content and paid campaigns that increase brand awareness, engagement, leads, and sales. I’m US-based (CST), responsive, data-driven, and comfortable owning the entire social media marketing workflow—from strategy to reporting. Core Services (Organic + Paid): - Social media strategy, channel audits, and page/profile optimization - Content calendar development, trend research, and brand voice guidelines - Content creation: Reels, TikTok, Shorts, carousels, stories, static graphics, UGC coordination - Copywriting: on-brand captions, hooks, CTAs, value posts, thought leadership - Hashtag research, social SEO, keyword optimization, competitor analysis - Community management: comments, DMs, social listening, reputation management - Workflow + automation: DM funnels, FAQ flows, lead capture, CRM handoff - Paid social: campaign setup, creative testing, audience building, retargeting, budget pacing - Analytics & reporting: KPI dashboards, insights, and action plans to improve ROI/ROAS Platforms I Manage: Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Twitter/X. Tools & Tech: Meta Business Suite, Ads Manager, TikTok Ads, GA4, Tag/Pixel setup, UTM tracking, Lookalike/Custom Audiences, A/B testing. Schedulers/Management: Metricool, Hootsuite, Sprout Social, Buffer, Later, Loomly, Planoly, SocialPilot, Publer, HubSpot. Creative: Canva, CapCut, Adobe Premiere Pro/Photoshop. Project/Comms: Asana, Trello, ClickUp, Notion, Slack. What You Can Expect: - Clear strategy tied to KPIs (reach, saves/shares, CTR, CPC, CPL, CAC, ROAS) - Consistent publishing and brand-safe execution - Data-backed optimization (creative, copy, audiences, offers) - Transparent weekly/monthly reports with specific next steps - Sample Outcomes - Page optimization and branded content systems that lift reach and engagement - Short-form video pipelines (Reels/TikTok/Shorts) that improve watch time and follower growth - Paid boosted posts and full campaigns that convert with proper tracking and retargeting Industries: E-commerce/CPG, local retail, professional services (law/real estate/medical), creators/artists, SaaS/startups, non-profits. If you need a reliable Social Media Manager / Content Creator to handle strategy, content, scheduling, community management, and paid social—so you can focus on running the business—let’s talk. Share your goals and timelines, and I’ll propose a plan with deliverables, cadence, and clear success metrics.