Muskaan G.

Need to understand a market, evaluate an opportunity, assess competitors, or figure out what customers actually want? I help businesses turn market, competitor, and customer information into clear decisions. I’m a Top-Rated market research and consumer insights professional with 100% Job Success, $10K+ earned, and 40+ Upwork projects completed. My work spans market research, feasibility studies, competitive intelligence, consumer insights, market sizing, and primary and secondary research. Clients typically work with me when they need to answer questions such as: - Is this market worth entering? - How large is the opportunity? - Which customer segments should we prioritize? - Who are the main competitors and where are the gaps? - How should a product be positioned or priced? - What do customers or industry experts actually think? - What does the research mean for the next business decision? What I can help with Market Research & Feasibility Market sizing • TAM/SAM/SOM • market-entry research • feasibility studies • industry analysis • demand assessment • opportunity evaluation Competitive Intelligence Competitor benchmarking • pricing and positioning analysis • product and feature comparisons • digital maturity assessments • whitespace identification • competitive landscape research Consumer & Customer Research Survey and questionnaire design • interview and discussion guides • qualitative interviews • concept testing • product validation • customer needs and behaviour research Research Analysis Secondary and syndicated research • cross-tabulation • segmentation • trend analysis • qualitative thematic analysis • source triangulation Reporting & Recommendations Executive research reports • strategy decks • competitor matrices • market maps • charts and visualizations • evidence-based recommendations Recent work includes a feasibility study of the German furniture-rental market, where the analysis identified stronger opportunity in event/trade-fair and corporate-relocation segments than in the broad residential market. I have also conducted competitive intelligence on digital pest-control platforms, comparing competitors across reporting, predictive analytics, dashboards, service models, alerts, and customer experience. For a functional nutrition concept, I designed and supported qualitative expert research covering product positioning, ingredients, claims, pricing, consumer education, and recommendation likelihood. I also work on market sizing and TAM/SAM/SOM analysis, including scenario-based estimates where direct market data is limited and assumptions need to be made transparent. I’m comfortable working with sources and platforms such as Euromonitor, Mintel, Statista, IBISWorld, company filings, industry associations, government data, competitor websites, review platforms, and primary research. My approach is simple: I don’t just collect statistics. I compare sources, make assumptions explicit, look for contradictions and gaps, and translate the evidence into a practical recommendation. If you have a market, competitor, customer, or business opportunity you need to understand, send me your objective, target market, and expected deliverable. I can help structure the research approach.