Mary O.

Most ecommerce brands don't have an email marketing problem. They have a lifecycle problem. Subscribers join their lists but never convert. Abandoned carts go unrecovered, first-time buyers don't return, and valuable revenue opportunities slip through the cracks. I've helped 20+ ecommerce brands across beauty, skincare, fashion, and lifestyle improve their email marketing through strategic campaigns, customer lifecycle automations, segmentation, and conversion optimization. I understand that your email list is more than a collection of subscribers, it's an opportunity to build lasting customer relationships and generate more revenue. I'm ready to go beyond simply setting up flows or sending campaigns. I'll take the time to understand your business, identify opportunities for improvement, and build an email marketing strategy tailored to your goals, helping you recover more sales, encourage repeat purchases, and make a meaningful impact on your business growth. And I don't believe in simply setting up a few automated flows and calling it email marketing. Here's what I can help you build and optimize: ✔ Klaviyo & Email Marketing Strategy — building an email system around your products, customers, buying cycle, and revenue goals. ✔ Revenue-Generating Flows — Welcome, Abandoned Cart, Browse Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell, Upsell, Win-Back, VIP, and other lifecycle automations. ✔ Campaign Strategy & Execution — promotional campaigns, product launches, seasonal campaigns, customer engagement, and retention campaigns designed around your ecommerce calendar. ✔ Segmentation & Personalization — ensuring customers receive relevant messages based on their behavior, purchase history, interests, and stage in the customer journey. ✔ List Growth & Popup Optimization — improving signup forms, offers, and lead-generation strategies to turn more website visitors into subscribers. ✔ Email Design & Copy — clean, mobile-friendly, on-brand emails that are built to drive clicks and purchases, not simply look good. ✔ Retention & Repeat Purchase Strategy — creating customer journeys that encourage second purchases, increase customer lifetime value, and keep your best customers engaged. ✔ Performance Optimization — analyzing revenue, conversions, engagement, deliverability, and flow performance to identify what needs to be improved. Results I've helped ecommerce brands achieve: 📈 8.61% → 54.39% in Klaviyo-attributed revenue for a skincare brand in just 30 days by optimizing flows, segmentation, and campaign strategy. 📈 +358% email-attributed revenue for Shine by SD Cosmetics through strategic campaigns, lifecycle automations, and conversion-focused optimization. 📈 2% → 12.9% popup conversion rate for Eazybead-Z by redesigning signup forms and strengthening the lead-generation offer. These results reflect how I approach email marketing: strategy first, execution second, continuous optimization always. I don't believe in applying the same automation templates to every store. Your customers, products, buying cycles, and business goals are different. Your email strategy should reflect that. Whether you're building your email marketing system from scratch, fixing underperforming flows, migrating to Klaviyo, growing your list, or improving retention, I'll help you identify opportunities and build a strategy tailored to your business. Platforms & Tools: Klaviyo • Shopify • Omnisend • Mailchimp • Zapier • Figma • Faire If you're looking for an ecommerce email marketer who understands revenue, retention, and the full customer lifecycle — not just how to build an email. Send me a message or invite me to your project. Let's discuss how I can help.