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Esther E.
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Esther E.

Social Media Manager & Strategist | Content Creator | Canva & CapCut

I once took a struggling Instagram page from 63 followers to over 1,000+ loyal fans. No paid ads. Just strategy, creativity, and consistency. Their views jumped from barely-there to over 4k+ on reels, and story interactions? Let's just say we went from crickets to conversations. And it didn’t stop there. I revamped their entire feed, built a content system that speaks to their audience, and created a brand presence they’re proud of. But here’s the part I really love... I transformed their feed into a stunning, scroll-stopping layout, and the audience noticed. Potential clients couldn’t help but keep scrolling. The posts were on point, the colors flowed, and the overall vibe? Professional, trustworthy, and intentional. One person even said: “I didn’t plan to message them, but I couldn’t stop scrolling... their page felt like I was in the right place, so i had to book their service.” Hi, I’m Esther Dabira, a certified Social Media Manager, Strategist & Content Creator who doesn’t just post for the sake of it. I design feeds that connect and convert. I manage pages that feel human, look polished, and speak directly to your audience. From content creation to page revamps, I’ve helped brands grow in followers, boost their visibility, and turn silent viewers into paying clients. I’ve worked with wellness brand, domestic staffing agencies, personal brands, cleaning & laundry service agencies, helping them turn “just posting” into strategic visibility. I plan, revamp, design, write, schedule, and engage, so you can focus on your main business activities while I handle the social media spotlight. Here’s how I can help: ✅ Aesthetic feed layout & page revamp that makes people pause ✅ Strategic content planning & calendar ✅ Eye-catching graphics & reels (Canva & CapCut pro) ✅ Engagement & DMs that build trust ✅ Hashtag research ✅ Analytics insights that guide smart moves ✅ Scheduled posts with automation tools like Vista-Social, Buffer, Meta Suite, and IG Planner Platforms I manage: 📌 Instagram | Facebook | TikTok | LinkedIn | Pinterest | Twitter (X) Now, I won’t promise overnight magic. But if you're patient, open, and ready to show up, I’ll bring the magic your brand deserves. 📩 Message me or send an invite. Let's make your socials something they can’t scroll past. PS: I specialize in working with business owners and personal brands who are ready to look the part and get seen.

🇬🇧Edinburgh, United Kingdom$15/hr100% JSS3.47 (2)Since Sep 2023

Earnings and projects

MRR
$139

Last 6 months ÷ 6

World#125,697 / 412k
🇬🇧Country#2,581 / 10.7k
Revenue, last 30 days
$36

Last 6 months: $836

World#100,845 / 412k
🇬🇧Country#1,822 / 10.7k
Total earnings
$3.9k

Billed in all: $4.1k

World#276,986 / 412k
🇬🇧Country#6,909 / 10.7k
Per project
$551

$836 in the last 6 months

World#173,779 / 412k
🇬🇧Country#4,574 / 10.7k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇬🇧Country#2,874 / 10.7k
Projects in all
7

Across 10 contracts

50% fixed50% hourly
World#236,188 / 412k
🇬🇧Country#6,422 / 10.7k

Earnings, last 30 days

$4.1k+$36 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,020$4,040$4,060$4,080Oct 8Oct 23Nov 7

Skill rankings: Top 30% in Social Media Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #70Social Media Page Setup203 freelancers · 🇬🇧 #1Top 34%
  2. #253Social Media Audit608 freelancers · 🇬🇧 #13Top 42%
  3. #279Instagram Post681 freelancers · 🇬🇧 #2Top 41%
  4. #479Social Media Optimization1,573 freelancers · 🇬🇧 #14Top 30%
  5. #724Instagram Ad Campaign1,727 freelancers · 🇬🇧 #21Top 42%
  6. #2,147Social Media Design6,511 freelancers · 🇬🇧 #42Top 33%
  7. #2,225Facebook Ads Manager6,091 freelancers · 🇬🇧 #73Top 37%
  8. #2,251Instagram Reels4,911 freelancers · 🇬🇧 #41Top 46%