Ian W.

I am an end-to-end email marketing professional, available to manage any scope of email project for your business or agency. Over the past 10 years, I’ve served clients from the start-up space to the Fortune 100, spanning several different industries. Whether you need a hand in building a qualified audience, setting up automations/flows, or refreshing your messaging and templates – I look forward to hearing more about the specific challenge that brings you here today. I am ready to help with: ~ Establishing effective and realistic content strategy for your offering ~ Segmenting and validating your audience to ensure list hygiene ~ Crafting and proofing copy to align with brand voice and the customer journey ~ Producing on-brand and engaging email designs to deliver results ~ Developing lightweight and highly compatible responsive HTML email templates ~ Building and optimizing newsletter and promotional campaigns ~ Setting up common flows and sequences (Welcome, Abandon cart, etc) ~ Automating high-performing promotions into evergreen nurturing content ~ A/B testing for content performance and send time optimization Here are a few of the tools I’ve used: ~ Eloqua / HubSpot / Mailchimp / Klayvio / Acoustic ~ Litmus / EmailOnAcid / Putsmail ~ HubSpot CRM / Mailchimp CRM / Zoho CRM ~ Asana / Workfront / Trello / Slack / Discord / Teams ~ Adobe CC / Figma / VS Code / Unity / Blender ~ Google Suite / Office 365