Susan L.
Brand Strategy and Copywriting
Become The Business Clients Always Choose Go from blending in to being the only one that makes sense If you’re still not booking clients consistently, the problem isn't your visibility. It's that your website isn't doing any of the heavy-lifting for you. I help you transform your website into a strategic asset that positions you as the obvious choice and attracts more favorite clients. As a certified Core Copywriter, I bring proven expertise in clarifying brand messaging through StoryBrand frameworks that help businesses communicate with confidence and convert more customers. This training ensures your message cuts through the noise and connects with the people who need what you offer most. I help clients: 📌 Gain clarity on their ideal customer 📌 Create a simple tagline that resonates 📌 Craft a compelling website narrative that is clear and engaging 📌 Create marketing emails and lead magnets that get opened I work within the StoryBrand marketing framework in three stages: ✅Stage 1: Client Voice Playbook: Here, we develop a foundation for the rest of the business to move forward. Through client voice research, I'll pinpoint your ideal clients’ frustrations and decision triggers, so every word starts working harder for you. I craft your brand story while also extracting what makes you unique in a clear-to-understand methodology. ✅Stage 2: Strategic Story Framework: With all the pieces in place, I'm going to bring it to life in a website wireframed as a story-driven path from landing to yes, so every page strategically moves visitors closer to working with you, and makes the transition to design effortless. ✅Stage 3: Evergreen Attraction Engine: Now it’s time to put client attraction on autopilot with a done-for-you lead magnet and email sequence that handles the heavy lifting of client attraction, so while you’re working, your next batch of clients is always warming up. Project packages begin at $2150. Your next step would be to book a 20-minute Fit Call with me to describe your project. Once I have the specifics, I will provide a detailed project proposal including timeline, deliverables, and investment.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.9k
Billed in all: $33,751$34k
$1.3k in the last 6 months
Across 31 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Blog Content
Ranked by MRR among everyone on Upwork with the skill.
- #7Tagline41 freelancers · 🇺🇸 #5Top 17%🇺🇸#5 of 20
- #33Web Page229 freelancers · 🇺🇸 #6Top 14%🇺🇸#6 of 24
- #70Website Copy406 freelancers · 🇺🇸 #29Top 17%🇺🇸#29 of 139
- #210Sales Copywriting1,985 freelancers · 🇺🇸 #75Top 11%🇺🇸#75 of 516
- #320Website Copywriting2,920 freelancers · 🇺🇸 #118Top 11%🇺🇸#118 of 934
- #400Website Content4,202 freelancers · 🇺🇸 #115Top 10%🇺🇸#115 of 1,058
- #516Blog Content5,596 freelancers · 🇺🇸 #168Top 9%🇺🇸#168 of 1,651
- #552Email Copywriting4,052 freelancers · 🇺🇸 #151Top 14%🇺🇸#151 of 1,096