Elizabeth B.

🎯Google Ads & Meta Certified | 100% Job Success 🎯 7+ Years of Experience | 100+ Accounts Optimized 🎯Managing $100K+/mo Total Budget on Google Ads & Facebook Ads 🎯 3X – 7X Guaranteed ROAS Across B2B, B2C & SaaS 🎯Expert in PMax, Shopping, YouTube, Retargeting & Сonversion Tracking 🎯Google Merchant Center, GTM Setup Pro, GA4 & FB Pixel 🎯Serving Clients Across USA, UK, EU, AU, and Canada Hey, I’m Liza - a Senior media buyer and Paid Ads professional with 7+ years of hands-on experience managing $100K+/mo ad budgets. I specialize in high-performance campaigns that actually drive revenue, not just traffic. From scaling Shopify brands and SaaS products to driving B2B lead gen, I create and optimize full-funnel advertising systems across Google Ads, Meta, and Amazon. I’ve worked both in-house and with digital agencies, so I know how to plug in fast, adapt to your workflows, and deliver results. 🚀 What I Do Best 🚀 • Full-funnel media buying on Google Ads (Search, PMax, Shopping, Display, YouTube) • Facebook & Instagram Ads: prospecting, retargeting, ADS+ and lead gen campaigns. • Conversion-focused copywriting & creative briefing • Budget management: from $500 to $100K+/mo • Tracking & analytics setup: GA4, GTM, Pixels, Events • Feed management and GMC optimization • Weekly performance reporting and proactive strategy pivots 📊 How I Drive Results 📊 1. Account Audit & Strategic Diagnosis Before starting with the project, I dive deep into the account’s structure, historical performance, and missed opportunities. • Identify wasted spend, irrelevant targeting, and poor-performing segments • Review campaign hierarchy, match types, audience layering, and exclusions • Evaluate current bidding strategy, device/ad schedule/location performance • Analyze quality score, impression share, search terms, and conversion paths • Deliver a clear action plan with quick wins + long-term strategy 2. Full-Funnel Campaign Structure & Launch I build campaigns based on your business model, sales cycle, and margin structure. • Develop scalable Search, Shopping, PMax, YouTube, or Meta campaigns • Ensure complete setup of tracking: GA4, GTM, Conversion Tags, Pixel, Events • Build granular ad groups based on search intent and product segmentation • Implement audience signals, custom intent, and lookalike strategies • Design creative combinations for PMax and Meta asset testing 3. Continuous Optimization & Testing Framework Campaigns aren’t set-and-forget. I iterate constantly to push ROAS and lower CPA. • Weekly optimization of bids, budgets, negative keywords, placements • Creative testing for thumbnails, headlines, descriptions, hooks • A/B tests: copy, creatives, audiences, placements, landing pages • Use data to refine ad rotation, segment audiences, and scale top-performers • Adjust product feeds (titles, categories, custom labels) to improve Shopping & PMax performance 4. Analytics-Driven Decision Making I don’t rely on surface metrics - I make decisions based on full-funnel analytics. • Set up GA4 with custom reports for traffic behavior, attribution, and conversion paths • Track assisted conversions, LTV, and CAC to guide bidding strategies • Report with clarity: what’s working, what’s underperforming, what’s next • Monitor attribution shifts, delayed conversions, and platform-specific lag 5. Scaling & Budget Allocation Once profitability is achieved, I push for efficient scale - without burning the budget. • Increase budgets strategically based on performance thresholds • Launch micro-campaigns to test new segments, geos, or keywords • Balance prospecting and retargeting across platforms • Reinvest into top-performing ad sets or audiences • Adapt strategy as offer, product seasonality, or competition shifts ⭐️ My Goal ⭐️ • Lower CPA, increase CVR, and grow your ROAS • Turn your ad account into a scalable sales engine • Use data to outsmart - not outspend - your competitors • Be your long-term partner in growth, not just another freelancer Let’s take your ad performance to the next level. Message me to get started.