Abdul R.

Most editors hand you a nice-looking video and call it done. I edit for performance: hooks that hold attention in the first 3 seconds, pacing that keeps people watching, and CTAs that actually convert. That's the difference between a video that gets views and one that moves product. WHAT I DO: ✅ AI UGC-style ad creatives (Higgsfield, Veo 3, Kling, ElevenLabs) ✅ Direct-response VSLs (hook → problem → solution → CTA) ✅ Short-form ads for Meta, TikTok, and YouTube Shorts ✅ Multiple hook/angle variations for testing, not just one final cut WHY BRANDS KEEP ME ON RETAINER: I think like a media buyer, not just an editor. Before I cut anything, I'm asking what's the hook, what's the objection this video needs to kill, and what makes someone stop scrolling. That mindset is what separates "nice video" from "video that sells." TOOLS: Premiere Pro, CapCut, Higgsfield, HeyGen, Veo 3, Kling, ElevenLabs, Runway If you're running paid ads and need creatives built around performance, let's talk.