Amanda M.

I’m a marketing professional with over 5 years of experience working with B2B, education and tech companies, with a strong focus on CRM, marketing automation and lifecycle campaigns. Most of my work has been around organizing customer data, building HubSpot workflows, and creating email journeys that support lead generation, retention and conversion. I’ve worked in fast-paced growth teams, collaborating closely with sales and product, and I’m used to dealing with complex funnels, multiple stakeholders and international audiences. What I Bring to Businesses: - Practical experience building and maintaining HubSpot workflows, automations and email sequences - Ability to structure CRM processes (segmentation, lifecycle stages, lead scoring support) - Clear, straightforward communication and reliable delivery - Strong analytical mindset to evaluate funnel performance and campaign results - Experience supporting B2B and SaaS growth teams with day-to-day marketing execution Main Results - Contributed to a 75% increase in new student acquisition through targeted campaigns and automated email journeys - Helped design and launch a customer loyalty initiative that attracted 5,000+ new clients - Created a drag-and-drop email templates using custom modules, reducing manual work hours by 50% and improving operational efficiency Tools - HubSpot (CRM, workflows, email marketing, reporting) - Zapier - GA4 - Looker Studio - WordPress