Aastha V.

I have a business owner and ROI-first mindset. 8+ years scaling SaaS + DTC brands | Fractional CMO at AI SaaS (acquisition outcome) | Built $2M+ DTC brand from zero without paid ads | As seen in Femina, Cosmopolitan India, Times of India You don't need another marketer who audits your funnel and hands you a deck. You need someone who finds the 18.5× lever buried in your data, kills churn before it compounds, and builds the commercial infrastructure your business can actually scale on. Here's what that looks like in practice: → Drove voluntary churn from 20% → 0% in 3 weeks by identifying the activation threshold and redesigning the cancellation flow → Caught a 15× inflation in Google Ads reported conversions — what the dashboard said was 30 customers was actually 2 → Identified the single binary predictor of conversion: users who connect a store convert at 18.5× the rate of those who don't — now the entire onboarding is built around it → Community acquisition channel: 33% attendee-to-paid conversion from a single session. CAC that significantly outperforms Google Ads. → Founded and scaled a DTC wellness brand to $2M+ revenue using zero paid media — covered by Femina, Cosmopolitan India, Times of India, YourStory, and SheThePeople → Supported the business through acquisition as acting CMO I've been inside a SaaS from 0 to acquired. I know what "commercial foundation" means when a buyer walks in the door. What I build as your Fractional CMO: → GTM & ICP — survey-backed customer research, positioning, go-to-market sequencing → Data & analytics — tracking infrastructure, funnel forensics, data integrity, attribution → Retention & activation — aha moment identification, onboarding design, cancellation flows → Community & partnerships — Reddit Revenue System™, partnership frameworks, organic CAC → Commercial ops — P&L mapping, pricing, metrics frameworks, team management My channel differentiator: the Reddit Revenue System™ — a 3-stage methodology that turns Reddit into a measurable, scalable acquisition channel. It's how I generated 30% ARR in DTC revenue without spending on ads, and how I build organic GTM for SaaS clients today. Right for you if: ✦ You're Seed–Series A SaaS and need CMO-level thinking without the full-time cost ✦ Your data is dirty, your funnel is leaking, or your GTM has no structure ✦ You've tried agencies and consultants — and you're done with people who advise and disappear