Richard R.
Senior SEO & GEO Strategist - Organic Growth Systems for B2B & E-Com
7,7 Mio+ impressions from Google in one year and still generating 5,000 to 7,000 highly relevant visits every month, although AI is "killing clicks". That's the last project I designed around a strategic SEO approach - a hub site in the renewable energy sector, where the brand authority we established keeps paying off for my client today. On top of that? 330,000+ mentions in ChatGPT alone in just the last 90 days. While the system is still running and growing each month, I'm looking for new brands that want to take SEO and GEO seriously to build a sustainable lead channel rather than just applying quick fixes to face the same problems 3 months down the line. If your website isn't generating consistent, qualified organic traffic yet 👉🏼 we should talk. ___ My intro got you curious? Pleasure to meet you - I'm Richard, SEO & GEO strategist for brands that know sustainable marketing isn't built in a day, even with AI. With a track record of 160+ completed projects over 5 years, I've learned what really moves the needle - and my work has been recognized through expert contributions in OMR, t3n, and OMT, where my SEO approach was awarded "Best SEO Advice." And you know what? It's not more content, it's not reducing your meta title to 600px, and it's not implementing a llms.txt to grow your citations. It's understanding your customers and building a strategic approach around their needs, their goals and their pain points. Doesn't matter if you're operating in e-commerce, as a local player, or as a B2B service company. Building organic growth and converting that into actual sales comes down to understanding your market, building authority and combining it with technical SEO, trustworthy content and smart modern workflows to get ahead and become the most relevant player in your niche. Before a single word is written or a single fix is shipped, I start with a thorough analysis - your niche authority and competitive positioning, your site's technical health, keyword landscapes and clustering, content gaps, and how visible you already are in AI-generated answers across Google, ChatGPT, and Perplexity. No guesswork, no generic playbooks. What you'll get is a strategy tailored exactly to your site and situation to identify your biggest levers. Because writing blog posts and booking backlinks was never the goal. Building a scalable, compounding system that turns organic search into your most reliable growth channel - that is. ___ Ready to build something that lasts? The best first step: book a call and we'll talk through where you are, what you need, and what a realistic path forward looks like. Cheers, Richard ___ Need more input? Keep reading. Who I work with I work best with B2B companies and e-commerce brands that are serious about sustainable organic growth - businesses that understand SEO is a strategic investment, not a quick fix. Whether you're building from zero or ready to break through a plateau, I'll design the approach that fits your exact situation. Industries I've worked across: ▸ E-Commerce (Shopify & others) ▸ B2B Service Companies & SaaS ▸ Technology & Software ▸ Marketing & Sales ▸ Renewable Energy & Sustainability ▸ Healthcare & Medical ▸ Industry & Manufacturing ▸ Local Services What the system looks like My approach is holistic by design, because rankings are never just one thing and the right mix depends entirely on where you are. - Initial Audit & Analysis - technical SEO health, keyword landscape, competitive gaps, GEO visibility, - SEO & GEO Strategy - a clear, prioritized roadmap built around your market, your audience, and where search is heading - Content SEO - keyword-rich, naturally written content structured for traditional rankings and AI citations - Technical SEO - clean architecture, crawlability, site speed, schema markup, E-E-A-T signals - UX & User Guidance - intuitive page structures and information hierarchies that reduce bounce rates, increase dwell time, and send the engagement signals Google actually rewards - Backlink Building & Entity Optimization - authority signals that compound over time - AI-Ready Structures - content and markup optimized for Google AI Overviews, ChatGPT, Perplexity, and the search landscape of tomorrow How I work I combine an established SEO tool stack with modern AI workflows: The Classics: Ahrefs - SEMrush - SISTRIX - Screaming Frog - Google Search Console AI-augmented: Claude Code - DataForSEO - n8n Workflows AI makes my processes faster and more precise. The strategy, the judgment, and the evaluation of results are still made by a human (thats me). Ready to start? Book your call now. SEO Strategy · GEO · Generative Engine Optimization · AI Search Optimization · Keyword Research · Competitor Analysis · SEO Audit · Technical SEO · Content SEO · UX Optimization · On-Page SEO · Off-Page SEO · Backlink Building · E-Commerce SEO · Shopify SEO · B2B SEO · Local SEO · WordPress SEO · AI Overviews Optimization · ChatGPT SEO · n8n · DataForSEO
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $504
Billed in all: $13,824$14k
$126 in the last 6 months
Across 42 contracts
Earnings, last 30 days
Skill rankings: Top 27% in Meta Description
Ranked by MRR among everyone on Upwork with the skill.
- #5Regional Keyword Research15 freelancers · 🇩🇪 #1Top 33%🇩🇪#1 of 2
- #19Meta Description71 freelancers · 🇩🇪 #3Top 27%🇩🇪#3 of 3
- #61Meta Tag Optimization120 freelancers · 🇩🇪 #1Top 51%🇩🇪#1 of 1
- #78Google Keyword Planner169 freelancers · 🇩🇪 #2Top 46%🇩🇪#2 of 3
- #93SEM Keyword Research237 freelancers · 🇩🇪 #2Top 39%🇩🇪#2 of 4
- #195Search Engine Optimization Report516 freelancers · 🇩🇪 #2Top 38%🇩🇪#2 of 5
- #274Search Engine Ranking555 freelancers · 🇩🇪 #1Top 49%🇩🇪#1 of 3
- #825Keyword Research1,930 freelancers · 🇩🇪 #6Top 43%🇩🇪#6 of 17