Swantje Wanika R.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I'm a digital marketer based in the Netherlands with roots in Germany. Five years in SEO and organic growth, as AI started reshaping how people search, I shifted my focus to GEO: getting brands visible inside ChatGPT, Perplexity, Google AI Overviews, and Gemini, where a growing share of organic traffic is actually going. I have a strong personal interest in AI so I am always up to date with latest tools als changes. Most clients come to me because their SEO traffic is flat or dropping and they don't know why. Usually the answer is the same: their content isn't structured for how AI systems retrieve and cite information. I fix that through entity optimization, semantic content architecture, structured data, and E-E-A-T signals, so brands show up in AI-generated answers, not just blue links. I've worked across e-commerce, health and lifestyle, and B2B, primarily for Swiss and German-speaking brands, where I also write and strategize in the language, not just translate. What I do: ✔️ Keyword research and topic clustering into a content architecture that builds topical authority over time. ✔️ Content gap analysis: finding what's missing and prioritizing what will actually move rankings. ✔️ On-page optimization: titles, meta descriptions, headings, internal linking, and page structure. ✔️ Technical SEO audits: crawl issues, Core Web Vitals, URL structure, duplicate content, indexability problems. ✔️ Schema markup and JSON-LD structured data implementation to make content machine-readable. ✔️ Google Business Profile optimization and local SEO for businesses targeting specific regions or cities. ✔️ SEO content briefs, blog strategies, and landing page optimization for search intent. ✔️ AI search visibility audits — how a brand currently appears inside ChatGPT, Perplexity, Google AI Overviews, and Gemini. ✔️ Content restructuring so LLMs can retrieve, understand, and cite it in their responses. ✔️ FAQ blocks, definition sections, and extractable answer formats optimized for AI retrieval. ✔️ Entity signal and knowledge graph strengthening so AI platforms recognize and reference a brand correctly. ✔️ Brand citation tracking inside AI platforms over time, with strategy adjusted based on what's working. ✔️ and much more A bit about me: Outside of client work, I co-built a premium pet food brand from scratch and hold shares in a couple of other businesses I actively help scale. So my marketing thinking tends to come from an owner's perspective. I care about what actually moves the business, not just what looks good in a report. I've also worked across the broader marketing mix over the years: Meta and Google Ads, Shopify and WordPress optimization, copywriting, newsletters, Klaviyo, brand strategy, Canva, and AI UGC content as well as video production. I'm a generalist with a specialist focus. I can run one channel or think across all of them. Languages: German (native), English (fluent), Dutch (conversational). I write and deliver in English and German . Trying to get your brand found in AI search? Send me a message Greetings - Swantje