Pych P.

I'm a senior strategic planner at a marketing agency based in Thailand. Enthusiastic professional with experience in identifying business opportunities from market research and in-depth data analysis across various industries in Thailand and contributing them to strategic approaches, marketing plans, and implementation for many kinds of brands in Thailand. My experience includes many parts of the brand build and marketing strategies such as market research, consumer research, and competitor research to find the best position and core value proposition for the brand. I often associate with media mix planning both above and below the line. What Can I do: - Market Research: Finding key factors driving, gap, opportunity, growth, the market as well as forecasting how the market will be in the future if the data is enough to identify -Consumer Research: Create the hypothesis to identify who is the potential consumers for brands, deep into their non-conscious behavior, psychology, and attitude not just their age or persona. -Competitive Research: To know what your competitors are doing or planning to do and find a way to be different or beyond -Creative Marketing Campaign: Launching a product with an impressive one to get consumer attention as well as create marketing performance -Content Planning and implementation: Create a content pillar monthly or yearly to stay on how the brand positioning itself and meet the objectives we agreed -Influencer Marketing: Planning, selecting, coordinating, and price negotiation included. etc, (I'm open to other kinds of work such as project leads, management, assistant, consultant as well) Example Experienced Industries & Brands : - Financial & Investment: Tisco Bank Thailand, TMGM Broker (Australia) - Shop & E-commerce: ShopeeFood (Food-Delivery App), Alljit Application (Mental Health) - Foods & Beverages: CP ALL ( Many 7-11 Products) - Beauty, Health, & Wellness: Acne Aids, SpectraBan Sunscreen, Hi-balanz Supplement - Properties & Real Estate: Pruksa Property -Automotive: Morris Garage (MG) Method Skills: Qualitative Research Analysis, Visualization & Presentation, Translation IT Skills: Statistical Analysis (SPSS), Microsoft Office Excel & PowerPoint Language Skills: Thai; native English; fluent Please feel free to contact me if you have any questions.