Charlie Armando R.

👋 I've helped B2B founders go from zero GTM to acquisition, $600K+ enterprise pipeline, and first qualified meetings within weeks, working embedded as a fractional GTM partner and advisor across DevTools, Life Sciences, FinTech, Logistics, Market Research, B2B SaaS, and more. If your outbound isn't converting, your ICP isn't clear, or you're running sales yourself and hitting a ceiling, that's exactly where I work. Whether you're launching outbound for the first time or fixing what's not landing, I help you get structure and honest market feedback quickly, then refine what works into something repeatable and scalable. My work commonly includes: ✅ ICP definition, segmentation, and targeting logic ✅ Positioning + message architecture ✅ Buying-signal and account research ✅ LinkedIn and email outbound campaigns ✅ GTM experiments and market validation ✅ Founder-led sales support, call preparation, and deal coaching ✅ Qualification, follow-up, and CRM workflows ✅ Strategic advisory on market entry, pricing, partnerships, and commercial decisions ✅ Managing specialized contractors when additional execution is needed Recent Projects ✔️ B2B Market Research — Rebuilt the entire GTM engine for a 30-year SMB research firm. Repositioned their core offering, built a modern outbound stack, and generated $600K+ in enterprise pipeline with meetings at Google, Microsoft, Visa, AWS, Lenovo, and DoorDash. ✔️ Developer Tools / DevInfra — Built the GTM system that helped a seed-stage startup secure enterprise design partners and meetings with a no-code platform, a medical imaging company, a global logistics operator, and an enterprise IT firm — contributing directly to their acquisition by a leading cloud infrastructure platform. ✔️ AI / RFP Technology — Joined after a market pivot, replaced unfocused outreach with structured ICP experiments, and closed the first U.S. customer and first annual subscription within the first month, expanded into adjacent segments over an 8-month engagement. ✔️ Logistics Tech / Cold Chain — Joined after a failed sales hire and months of unfocused outreach. Ran structured vertical experiments across five markets, identified the strongest wedge, and rebuilt the GTM motion into a pilot-first sales system. ✔️ FinTech / Payments Platform — Diagnosed a broken inbound motion where leads were falling through the cracks. Redesigned the CRM workflow and rebuilt qualification and follow-up processes — turned stalled inbound into consistent qualified meetings within 30 days, with a 200% increase in sales productivity. Industries I Support: SaaS • Developer Tools • FinTech • Cybersecurity / Cloud Security • Logistics Tech / Supply Chain • Market Research • Payments Automation • Professional Services • AI Platforms • Life Sciences & Biotech I am usually brought in by: • First-time founders building their first commercial motion • Technical or product-led founders who need a practical GTM counterpart • Repeat founders who want to move quickly without building on weak assumptions • Stealth-stage companies pressure-testing an ICP, offer, pricing model, or launch strategy • Companies with early traction but no repeatable system behind it • Teams that have tried outbound and need to understand why it is not producing results WHY CLIENTS HIRE ME AT THIS LEVEL: • Proven outcomes: acquisition exits, enterprise pipeline, meetings with Fortune 500 buyers • I can advise on the decision and take ownership of the work required to test it. • Signal-driven: every engagement is designed to produce honest market feedback, not just activity WHAT I DON'T DO: ❌ High-volume spam or list-blasting projects ❌ SEO, paid advertising, or content-only engagements ❌ Commission-only engagements ❌ Appointment setting without room to improve the underlying strategy