Poliana A.

Paid media is only as good as the data underneath it. I run Google and Meta Ads on tracking I build myself — so the numbers you scale on are real. #19 worldwide in Tag Manager Setup (top 7% on Upwork) · $25M+ in annual ad spend managed across 4 currencies · Google Ads & GA4 Certified MOST ACCOUNTS AREN'T UNDERPERFORMING. THEY'RE MISMEASURED. Purchase events firing twice. Three conversion actions counting the same sale. GA4 and the ad platform disagreeing by 40% and nobody reconciling them. Spam form fills, existing customers and real new business stacked into one "conversions" number on the monthly report. Then every bid, every budget shift, every "let's kill this campaign" gets decided on top of a number that was never real. I fix the measurement first. Then I scale the account. ────────────────────────────── IN ECOMMERCE For one DTC brand I run both channels. Over 12 months Google reported an average order value of $110.74. Meta reported $110.93. Two platforms, two independent pixels, 31,867 orders — and the tracking converged within twenty cents of itself. That's what an account looks like when measurement is built correctly, and it's the thing almost nobody checks before optimizing. - 20.8x ROAS on Meta, 9.3x on Google — $3.5M tracked revenue on $281K spend - $3.2M for a high-ticket furniture brand — the campaign became an official Google case study - Doubled daily revenue at flat spend for a jewelry brand (3.6x to 7.5x ROAS in 30 days) - 27.7x ROAS for a ticketed attraction, 50,376 orders IN LEAD GENERATION 46 Google Ads + Local Services accounts for dental practices, $1.12M managed. Traffic was never the problem. Google counted every call as a conversion — new patients, existing patients, wrong numbers — so the algorithm optimized for noise. I rebuilt the measurement inside GoHighLevel: call transcripts and form data tag each lead as new or existing patient, and only new-patient conversions get sent back to Google Ads and LSA as offline conversions. The bidding started optimizing for the only lead that generates revenue. More booked new patients, lower CPA, same budget. The same method applies anywhere the sale closes off the website — clinics, legal, home services, B2B pipelines. WHAT I RUN - Google Ads — Search, Shopping, Performance Max, Demand Gen, Local Services - Meta Ads — prospecting, retargeting, Advantage+ catalog, creative testing - Tracking — GA4, Google Tag Manager (web and server-side), Meta CAPI, Enhanced Conversions, offline and CRM conversion imports - CRM & automation — GoHighLevel, n8n, API flows connecting ads, CRM, checkout and WhatsApp - Feeds — Google Merchant Center, Meta Commerce Manager, large catalogs Platforms change. The question "is this number real?" doesn't. That's why I don't position myself as a platform specialist — I own the layer that makes every platform decision safe to make. MULTI-CURRENCY I run accounts reporting in USD, BRL, EUR, CAD and Guaraní side by side, each in its own currency, with consolidated reporting on top. If you sell across borders, this is already how I work. HOW WE START Send me your account. Before you hire me, I'll tell you what your reporting is getting wrong.