Carl S.
Concept-driven Art Director & Designer | Identity, Logos, Visuals
If you’re looking for design that actually elevates your project—not just decorates it—you’re in the right place. I’m a graphic designer and art director with 10+ years of experience, specializing in logo design and brand identity, alongside typography and editorial work. I create visual systems that are not only distinctive, but conceptually grounded and built to last. I’ve collaborated with cultural institutions, artists and brands internationally (US, Europe, Japan), delivering work that balances strong ideas with precise execution. What sets me apart is not just execution, but thinking. I approach every project with a research-driven mindset—understanding your context, your audience, and the role design needs to play. Whether it’s a logo, a full identity system, or a publication, the goal is always the same: create something that feels coherent, intentional, and durable over time. What I can help you with: - Logo design (distinctive, scalable, concept-driven) - Brand identity (full systems & guidelines) - Typography (custom type, logotypes) - Editorial design (books, magazines, layouts) - Art direction & visual concepts I’ve worked with both independent creators and established brands, and I adapt to different scales, budgets, and levels of structure. If you value strong ideas, attention to detail, and a collaborative process that actually moves your project forward, feel free to reach out.
Earnings and projects
Last 6 months ÷ 6
Billed in all: $27,290$27k
$0 in the last 6 months
Across 41 contracts