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Mashal R.
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Mashal R.

Shopify Developer & CRO Specialist | Increase AOV & Revenue

I help Shopify brands increase conversion, AOV, and revenue, not just build stores. Most Shopify stores struggle with low conversion rates, slow performance, and poor user experience. I work on fixing these core issues using a combination of Shopify development, CRO (conversion rate optimization), and performance optimization. With 3.5+ years of experience as a Shopify developer and CRO specialist, I’ve worked with international brands to improve product pages, optimize funnels, and build high-performing stores that actually convert. 🔥 Results I’ve delivered: • Increased average order value (AOV) by up to 40% through upsell and bundle strategies • Improved Shopify store speed to 90+ (Core Web Vitals) • Generated thousands in additional revenue through conversion-focused improvements 🎯 What I specialize in: • Shopify theme customization (Liquid, custom sections, advanced logic) • Conversion rate optimization (CRO) for product pages, cart, and checkout • Shopify store speed optimization and performance improvements • Shopify product page and landing page optimization • Subscription integration and advanced variant logic • UX/UI improvements focused on conversion and user behavior 🛠 Tools & Technologies: Shopify, Shopify Plus, Liquid, HTML, CSS, JavaScript Klaviyo, Recharge, Gorgias Google Analytics (GA4), Meta Pixel, A/B testing tools 💡 How I work: I don’t rely on assumptions. Every decision is based on data, user behavior, and conversion insights to improve store performance and revenue. 🎁 Free Shopify Store Audit: I provide a free Shopify audit with actionable recommendations, so you know exactly what’s limiting your store’s performance before we start. If you’re looking for a Shopify developer who understands conversion, not just code, let’s connect and take your store to the next level.

🇦🇪Abu Dhabi, United Arab Emirates$25/hr100% JSS5.00 (4)Since Sep 2023

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#35,612 / 412k
🇦🇪Country#227 / 2,720
Revenue, last 30 days
$2.1k

Last 6 months: $8.2k

World#20,455 / 412k
🇦🇪Country#137 / 2,720
Total earnings
$11k

Billed in all: $11k

World#191,596 / 412k
🇦🇪Country#1,115 / 2,720
Per project
$1.1k

$1.4k in the last 6 months

World#119,400 / 412k
🇦🇪Country#721 / 2,720
Projects, last 6 months
6
33% fixed67% hourly
World#34,405 / 412k
🇦🇪Country#199 / 2,720
Projects in all
10
40% fixed60% hourly
World#201,797 / 412k
🇦🇪Country#1,393 / 2,720

Earnings, last 30 days

$11.4k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8k$10k$12kOct 8Oct 23Nov 7

Skill rankings: Top 7% in CSS 3

Ranked by MRR among everyone on Upwork with the skill.

  1. #150Theme Customization1,836 freelancers · 🇦🇪 #2Top 8%
  2. #180Shopify Dropshipping2,301 freelancers · 🇦🇪 #1Top 8%
  3. #255Liquid1,844 freelancers · 🇦🇪 #4Top 14%
  4. #284Shopify Website Redesign2,433 freelancers · 🇦🇪 #5Top 12%
  5. #370Shopify Templates3,688 freelancers · 🇦🇪 #4Top 10%
  6. #387Shopify Website Design3,714 freelancers · 🇦🇪 #5Top 10%
  7. #440Shopify Plus3,236 freelancers · 🇦🇪 #5Top 14%
  8. #494Shopify Theme4,613 freelancers · 🇦🇪 #6Top 11%