Mashal R.
Shopify Developer & CRO Specialist | Increase AOV & Revenue
I help Shopify brands increase conversion, AOV, and revenue, not just build stores. Most Shopify stores struggle with low conversion rates, slow performance, and poor user experience. I work on fixing these core issues using a combination of Shopify development, CRO (conversion rate optimization), and performance optimization. With 3.5+ years of experience as a Shopify developer and CRO specialist, I’ve worked with international brands to improve product pages, optimize funnels, and build high-performing stores that actually convert. 🔥 Results I’ve delivered: • Increased average order value (AOV) by up to 40% through upsell and bundle strategies • Improved Shopify store speed to 90+ (Core Web Vitals) • Generated thousands in additional revenue through conversion-focused improvements 🎯 What I specialize in: • Shopify theme customization (Liquid, custom sections, advanced logic) • Conversion rate optimization (CRO) for product pages, cart, and checkout • Shopify store speed optimization and performance improvements • Shopify product page and landing page optimization • Subscription integration and advanced variant logic • UX/UI improvements focused on conversion and user behavior 🛠 Tools & Technologies: Shopify, Shopify Plus, Liquid, HTML, CSS, JavaScript Klaviyo, Recharge, Gorgias Google Analytics (GA4), Meta Pixel, A/B testing tools 💡 How I work: I don’t rely on assumptions. Every decision is based on data, user behavior, and conversion insights to improve store performance and revenue. 🎁 Free Shopify Store Audit: I provide a free Shopify audit with actionable recommendations, so you know exactly what’s limiting your store’s performance before we start. If you’re looking for a Shopify developer who understands conversion, not just code, let’s connect and take your store to the next level.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.2k
Billed in all: $11,380$11k
$1.4k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 7% in CSS 3
Ranked by MRR among everyone on Upwork with the skill.
- #150Theme Customization1,836 freelancers · 🇦🇪 #2Top 8%🇦🇪#2 of 14
- #180Shopify Dropshipping2,301 freelancers · 🇦🇪 #1Top 8%🇦🇪#1 of 10
- #255Liquid1,844 freelancers · 🇦🇪 #4Top 14%🇦🇪#4 of 15
- #284Shopify Website Redesign2,433 freelancers · 🇦🇪 #5Top 12%🇦🇪#5 of 16
- #370Shopify Templates3,688 freelancers · 🇦🇪 #4Top 10%🇦🇪#4 of 19
- #387Shopify Website Design3,714 freelancers · 🇦🇪 #5Top 10%🇦🇪#5 of 30
- #440Shopify Plus3,236 freelancers · 🇦🇪 #5Top 14%🇦🇪#5 of 24
- #494Shopify Theme4,613 freelancers · 🇦🇪 #6Top 11%🇦🇪#6 of 31