Abu Bakar S.

𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐥𝐞𝐚𝐫, 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? I specialize in 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 for eCommerce and lead generation businesses. I have completed 𝟐𝟎𝟎+ 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐞𝐭𝐮𝐩𝐬 𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠 𝐌𝐞𝐭𝐚 𝐏𝐢𝐱𝐞𝐥, 𝐂𝐀𝐏𝐈, 𝐆𝐓𝐌, 𝐆𝐀𝟒, 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 I manage campaigns through 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 while making sure the data behind your decisions is accurate and reliable. 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 𝐅𝐈𝐗 • Meta Ads campaign setup, management, optimization, and scaling • 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐝𝐬 campaign management • 𝐌𝐞𝐭𝐚 𝐏𝐢𝐱𝐞𝐥 𝐬𝐞𝐭𝐮𝐩, event tracking, and troubleshooting • 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈 (𝐂𝐀𝐏𝐈) implementation • 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 and server-side GTM • Browser and server event deduplication • Event Match Quality optimization • Ec𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 • 𝐋𝐞𝐚𝐝 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 • Tracking audits and troubleshooting • Campaign performance analysis and optimization 𝐓𝐑𝐀𝐂𝐊𝐈𝐍𝐆 & 𝐌𝐄𝐀𝐒𝐔𝐑𝐄𝐌𝐄𝐍𝐓 • Meta Pixel standard and custom events • 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐞𝐫-𝐬𝐢𝐝𝐞 𝐞𝐯𝐞𝐧𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 • 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 web and server containers • 𝐆𝐀𝟒 𝐬𝐞𝐭𝐮𝐩, auditing, and custom event tracking • eCommerce tracking with revenue and transaction data • 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 • Cross-platform conversion data validation I work with 𝐒𝐡𝐨𝐩𝐢𝐟𝐲, 𝐖𝐨𝐨𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬, 𝐖𝐞𝐛𝐟𝐥𝐨𝐰, 𝐖𝐢𝐱, 𝐆𝐨𝐇𝐢𝐠𝐡𝐋𝐞𝐯𝐞𝐥, 𝐂𝐥𝐢𝐜𝐤𝐅𝐮𝐧𝐧𝐞𝐥𝐬, 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬. 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐅𝐑𝐎𝐌 𝐌𝐘 𝐖𝐎𝐑𝐊 • 3–5x ROI from Google Ads and Meta Ads campaigns • 25–30% increase in tracked conversions after Pixel and CAPI fixes • 20–40% of lost conversion data recovered through server-side GTM • 1,525+ sales generated through optimized Meta Ads campaigns Relevant case studies and supporting work are available in my Upwork portfolio. 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 Google Ads is also part of my skill set, supported by 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 and hands-on experience. I can assist with: • Google Ads account and campaign audits • Search, Shopping, Performance Max, and Display campaigns • Conversion tracking validation • Keyword and search term analysis • Campaign optimization and budget management • Lead generation and eCommerce campaigns My approach is simple: 𝐟𝐢𝐱 𝐭𝐡𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐢𝐫𝐬𝐭, 𝐭𝐡𝐞𝐧 𝐮𝐬𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. With a 𝐁𝐁𝐀 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝟑+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, I combine marketing strategy with paid advertising and technical tracking knowledge. If your 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐚𝐫𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐦𝐚𝐤𝐞 𝐬𝐞𝐧𝐬𝐞, your CPA is too high, or your 𝐏𝐢𝐱𝐞𝐥, 𝐂𝐀𝐏𝐈, 𝐨𝐫 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 needs attention, send me a brief description of your current setup. I will tell you where I would start.