Dillon E.

Amazon FBA Expert | Amazon PPC | Amazon Listing Optimization

I have the Amazon FBA experience to help your brand and revenue grow. I have managed Amazon brands such as Genexa, Pooph, Mauds, Prolon, Enviroscent, RIP-IT, and G Fuel totaling over $8.5M in monthly revenue and over $1M in monthly ad spend. I was able to help enterprise-level Amazon brand's revenue grow 20-30% YoY and smaller Amazon brands were able to grow 40-80% MoM. Revenue grew substantially through proper Amazon PPC management, Amazon listing optimizations, creative optimization, and promotional management. How can I help your Amazon brand see similar growth? Amazon PPC Ad Campaign Management Manual Amazon PPC management allows for precise control and customization, ensuring each Amazon PPC campaign is tailored to specific goals. By carefully selecting and optimizing keywords, setting competitive bids, and continuously monitoring performance, I can maximize Amazon FBA revenue and impressions while reducing overall TACOS. This hands-on approach includes regular adjustments based on performance data, ensuring bids are optimized to capitalize on peak conversion times. For enterprise-level Amazon FBA brands, AI like Quartile can create and manage tens of thousands of exact match campaigns, further enhancing efficiency and reducing CPC. By combining manual expertise with advanced AI capabilities, I ensure optimal performance and growth for your Amazon PPC campaigns. Creative Optimization Graphic designers must adjust creative optimization strategies based on what tactics convert on Amazon FBA. Cheating the image is a successful strategy when optimizing the hero image. Highlighting and enlarging attributes and imagery on the packaging that help consumers covert. Secondary images need to be seen as small billboards highlighting key features and the product's unique value proposition. The brand story is the next priority as it displays on all brand Amazon listings while conveying brand messaging and advertising other brand products. Premium A+ content should always be utilized when possible and the brand store is a great option for a landing page using attribution links. Amazon Listing Optimization Proper keyword research is the first step to Amazon listing optimization. Helium 10 is a great resource, and Product Opportunity Explorer provides search terms and customer review insights. The product title is the primary factor regulating where the Amazon FBA listings rank in search results. Bullet points and the product description must balance SEO with relevant and high search volume keywords, key marketing points, brand messaging, and readability. Promotional Management Amazon offers many promotions that can drastically increase your Amazon FBA revenue. From brand-tailored promotions, lightning deals, best deals, standard coupons, subscribe and save coupons, seller-funded subscribe and save discounts, and prime exclusive deals. Promotional management requires a balance between increasing revenue and controlling trade spend. Amazon FBA promotions must be managed to ensure they are within budget and are not expired. Amazon FBA Inventory Management Running out of inventory will destroy any momentum your Amazon FBA listings and Amazon PPC ad campaigns have. Depletion reports must be used to track weeks on hand for each Amazon listing to ensure Amazon FBA has 8-12 weeks on hand. This helps ensure each Amazon listing is in stock even when Amazon takes up to 2 months to receive an order while also minimizing fees such as the low stock inventory fee. Amazon FBA inventory management software can be used at little to no cost to the brand to ensure Amazon reimburses you for any damaged or lost units. Catalog Management Variations may need to be adjusted to increase ASIN visibility or review ratings. Inactive Amazon FBA listings may need to be removed from the catalog. Suppressed ASINs and compliance issues must be resolved to maximize revenue. Price issues can be complex due to resellers owning the buy box and external competitor price matching removing the buy box. Amazon Vendor Central and Seller Central catalogs must be managed to ensure Amazon FBA listings are sold where the profit margin is highest. Amazon FBA and Amazon PPC management require a broad set of skills to manage successfully. Schedule a thirty- or sixty-minute consultation with me to discuss how I can help you and your brand succeed on Amazon.