Gregory P.

Upwork Expert Vetted (Top 1%) B2C|B2B Fractional CMO with 20+ years of proven experience driving $500M+ in growth for clients through impactful brand strategies and creative marketing campaigns. My superpower is helping brands give customers A Reason To Believe. Believers build brand AND business. Whether you're a bootstrapping startup, a boutique brand, or a global business, I can help your brand foster lasting, authentic connections with existing and future customers. Featured marketing examples on my Upwork profile highlight my proven experience driving growth and achieving marketing goals for companies in consumer electronics & healthcare industries. I've collaborated with several global brands including: Disney | HP | Beats | Dolby | Adidas | Apple | AXS TV | AEG | Monster | Coca-Cola | Caesar's | Amazon | Best Buy | Volkswagen Group and more!!! As a brand strategy consultant, my key strengths include: * Brand Development * Messaging Framework * Storytelling * Brand Positioning Services Include: BRAND STRATEGY & EXECUTION * Brand Development * Messaging Framework * Brand Positioning * Brand Architecture Development/Refinement * Brand & Product Tagline Creation * Corporate Mission & Vision Statements MARKETING STRATEGY & EXECUTION * Product & Brand Marketing Strategy for 360° Campaigns * Product Naming * GTM Product Marketing Development * Outbound Marketing Creative Strategy & Execution * Marketing Strategy, Messaging and Positioning for Pitch Decks/Presentation CREATIVE SERVICES * Advertising Creative Direction * A+ Content Development for Retail Partners & Corporate Website * Creative Director/Producer for Dynamic/Static Ads (Digital|OOH|Print) * Creative Director/Producer for Brand Marketing Videos EVENT MARKETING * 15+ years experience as Event Marketing Strategist/Producer, helping clients drive brand awareness, media coverage at industry, owned and consumer events * As a Storytelling Architect, I ensure both product and brand narratives are seamlessly integrated into every aspect of the event experience, both on-site and digitally. * As a Business Relationship Expert, I manage relationships with key stakeholders, including business partners, talent, agencies, and vendors, to ensure successful event execution. * Events I've helped clients produce and market include CES | AES | NAMM | IFA | The Grammy Artist Lounge | NBA All-Star Lounge | Coachella | SXSW | Art Basil | CMA Awards and more!!! MARKETING CONTRACTS * Deep experience creating/negotiating contract terms for marketing partnerships, sponsorships, and events. Specializing in brand ambassadors, brand collaborations, live events and tradeshows. * Proven experience managing "Exhibit A" marketing deliverables. * Trusted to consistently build strong relationships with partners and vendors to ensure successful collaborations. * Skilled in identifying and mitigating potential risks associated with marketing partnerships and deliverables. LEADERSHIP * Proven track record of leading high-performing marketing teams, including Creative Services, Product & Brand, Social Media/PR, and more. * Successfully managed teams of 45+marketers, overseeing several hundred projects annually . * Developed and mentored team members to achieve their career goals and maximize their potential. * Cultivated a collaborative and inclusive team culture that fosters innovation and high performance. * Built strong relationships with clients, partners, and stakeholders, demonstrating exceptional interpersonal skills and relationship management abilities. MY MARKETING PHILOSOPHY I believe in a results-driven, customer-centric approach to marketing. My daily work life is guided by these principles: • Marketing is a service to sales...always. • My marketing efforts are effective when clients build brand AND business. • Marketing is not a creative oasis siloed from other business practices. • Understand the business objectives first. Align the creative objectives to achieve business goals. • Even the best strategies and ideation are only effective if executed properly. • Marketing features/benefits doesn't create brand believers. Effectively communicating how a product/service enhances a customer's life is key. It's not about product, it's about the customer. • Every project is always Mission Possible. There aren't No's...only Qualified Yes's. Let's Win Together! With a proven track record of driving growth and achieving marketing goals, I am committed to helping businesses create lasting connections with their customers. As a passionate brand strategist and fractional CMO, I am confident in my ability to deliver exceptional results. Please contact me today to schedule a consultation and let's discuss how I can help your brand thrive. I look forward to connecting soon! Thanks, Greg