Luna C.
Social Media Strategy | Marketing Operations EN+SP | Content Creation
Hi, I'm Luna! 👋 I'm a Social Media Strategist, Content Creator, and Marketing Operations Specialist who loves turning ideas into content people actually want to watch. As a Gen Z marketer, I naturally understand today's digital landscape from trends and storytelling to creating content that feels authentic instead of overly polished. I believe the best-performing content connects with people first and sells second. Over the past 5+ years, I've worked across creative teams, agencies, and government organizations, giving me a unique balance of creativity, organization, and strategy. Whether I'm planning a content calendar, editing Reels, writing scripts, developing creative briefs, managing creators, or coordinating an entire campaign, I love bringing ideas to life from concept to execution. Here's how I can help: 📱 Social Media Strategy (of course!) Content strategy & monthly planning Content calendars Community management Copywriting & captions Meta Business Suite Performance tracking 🎥 Content Creation (my fav) Creative ideation Script writing Short-form video editing (Reels, TikTok & Shorts) Creative briefs Canva design Trend research 🤝 Creator & Campaign Management (where I have the most fun) Creator sourcing & recruiting Campaign coordination Shoot planning Deliverable management Cross-functional communication 📊 Marketing Operations (doesn’t sound that exciting ... but important) Project management Workflow optimization SOP creation Team coordination Most of my professional experience has been supporting North American brands, but by having a South American background I also understand the Latin American market and how to create content that resonates across cultures. If you're looking for someone who can think strategically, execute creatively, and keep everything organized behind the scenes, I'd love to be part of your team.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $15k
Billed in all: $41,353$41k
$7.3k in the last 6 months
Across 4 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Virtual Assistance
Ranked by MRR among everyone on Upwork with the skill.
- #15Human Resource Information System289 freelancers · 🇦🇺 #1Top 5%🇦🇺#1 of 2
- #26Recruiting Process Consulting353 freelancers · 🇦🇺 #2Top 7%🇦🇺#2 of 6
- #81Social Media Ad Campaign1,959 freelancers · 🇦🇺 #1Top 4%🇦🇺#1 of 13
- #127Advertising2,698 freelancers · 🇦🇺 #3Top 5%🇦🇺#3 of 42
- #284Salesforce3,758 freelancers · 🇦🇺 #2Top 8%🇦🇺#2 of 19
- #709Virtual Assistance29,113 freelancers · 🇦🇺 #3Top 2%🇦🇺#3 of 107
- #1,010Project Management18,568 freelancers · 🇦🇺 #4Top 5%🇦🇺#4 of 144