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Luna C.
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Luna C.

Social Media Strategy | Marketing Operations EN+SP | Content Creation

Hi, I'm Luna! 👋 I'm a Social Media Strategist, Content Creator, and Marketing Operations Specialist who loves turning ideas into content people actually want to watch. As a Gen Z marketer, I naturally understand today's digital landscape from trends and storytelling to creating content that feels authentic instead of overly polished. I believe the best-performing content connects with people first and sells second. Over the past 5+ years, I've worked across creative teams, agencies, and government organizations, giving me a unique balance of creativity, organization, and strategy. Whether I'm planning a content calendar, editing Reels, writing scripts, developing creative briefs, managing creators, or coordinating an entire campaign, I love bringing ideas to life from concept to execution. Here's how I can help: 📱 Social Media Strategy (of course!) Content strategy & monthly planning Content calendars Community management Copywriting & captions Meta Business Suite Performance tracking 🎥 Content Creation (my fav) Creative ideation Script writing Short-form video editing (Reels, TikTok & Shorts) Creative briefs Canva design Trend research 🤝 Creator & Campaign Management (where I have the most fun) Creator sourcing & recruiting Campaign coordination Shoot planning Deliverable management Cross-functional communication 📊 Marketing Operations (doesn’t sound that exciting ... but important) Project management Workflow optimization SOP creation Team coordination Most of my professional experience has been supporting North American brands, but by having a South American background I also understand the Latin American market and how to create content that resonates across cultures. If you're looking for someone who can think strategically, execute creatively, and keep everything organized behind the scenes, I'd love to be part of your team.

🇦🇺Mermaid Beach, Australia$30/hr100% JSS5.00 (3)Since Oct 2023
GlobeUpwork

Earnings and projects

MRR
$2.4k

Last 6 months ÷ 6

World#17,266 / 412k
🇦🇺Country#96 / 2,970
Revenue, last 30 days
$0

Last 6 months: $15k

Total earnings
$39k

Billed in all: $41k

World#92,707 / 412k
🇦🇺Country#575 / 2,970
Per project
$13k

$7.3k in the last 6 months

World#11,424 / 412k
🇦🇺Country#49 / 2,970
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇦🇺Country#553 / 2,970
Projects in all
3

Across 4 contracts

0% fixed100% hourly
World#304,140 / 412k
🇦🇺Country#2,268 / 2,970

Earnings, last 30 days

$41.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$40.5k$41.0k$41.5k$42.0kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Virtual Assistance

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Human Resource Information System289 freelancers · 🇦🇺 #1Top 5%
  2. #26Recruiting Process Consulting353 freelancers · 🇦🇺 #2Top 7%
  3. #81Social Media Ad Campaign1,959 freelancers · 🇦🇺 #1Top 4%
  4. #127Advertising2,698 freelancers · 🇦🇺 #3Top 5%
  5. #284Salesforce3,758 freelancers · 🇦🇺 #2Top 8%
  6. #709Virtual Assistance29,113 freelancers · 🇦🇺 #3Top 2%
  7. #1,010Project Management18,568 freelancers · 🇦🇺 #4Top 5%