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Ammara R.
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Ammara R.

Klaviyo Email Marketing Expert | Senior Email Designer | DTC Brands

$100M+ Klaviyo Revenue | 100+ DTC Brands Scaled | Avg. 25–40% Revenue From Email | 4 Years In Klaviyo & Email Designing | Upwork Top Rated Plus Your email list is one of the most valuable assets your brand owns. Yet there’s a good chance it’s not generating the revenue it could. Most brands stop at the basic setup and never optimize the system afterward. No ongoing Klaviyo strategy refinement. No advanced retention marketing, segmentation, or behavioral targeting. No consistent monitoring of revenue, engagement, deliverability, or customer lifecycle performance. Meanwhile, paid acquisition continues getting more expensive. I’ve audited and optimized hundreds of Klaviyo accounts across supplements, skincare, health & wellness, lifestyle, fashion, Shopify, DTC/D2C, and eCommerce brands. The pattern: Brands generating only 8–10% of revenue from email while competitors drive 35–40%+ from the same channel. That gap is rarely about traffic. It’s about lifecycle strategy, customer retention, segmentation, and execution. I run complete Klaviyo audits, email automation audits, deliverability reviews, and revenue gap analysis to uncover where brands are losing retention and lifecycle revenue. Then I build and optimize complete Klaviyo email marketing strategies with core and advanced automation flows, segmentation, personalization, and conversion optimization across the customer lifecycle. Core Flows ➢ Welcome Flow ➢ Browse Abandonment ➢ Add-to-Cart & Abandoned Checkout Recovery ➢ Post-Purchase Follow-Up ➢ Winback & Re-Engagement ➢ Review Request & Customer Thank You Advanced Retention & Revenue Flows ➢ Upsell & Cross-Sell Journeys ➢ Replenishment & Repeat Purchase Automation ➢ VIP & Loyalty Sequences ➢ Back-in-Stock & Price Drop Alerts ➢ Subscription Retention & Failed Payment Recovery ➢ Sunset & List Hygiene Flows ➢ High-Intent Behavioral Segmentation ➢ SMS & Email Integrated Lifecycle Journeys On the campaign side, I manage complete email campaign management for Shopify and DTC eCommerce brands, including strategy, audience segmentation, campaign calendars, copywriting, email design direction, personalization, and optimization. Every campaign is built mobile-first, conversion-focused, and aligned with premium brand positioning. Technical execution includes: 🔸 Shopify Email Marketing & Klaviyo Shopify Integration 🔸 Klaviyo Flow Automation & Lifecycle Marketing 🔸 Email Deliverability Optimization & Inbox Placement 🔸 DMARC, Warmup Sequencing & List Health 🔸 Suppression Management & Deliverability Audits 🔸 BFCM Email Marketing Strategy & Execution Everything is tracked, tested, and optimized: ➢ A/B Testing & Flow Optimization ➢ Revenue Per Recipient (RPR) ➢ Flow Revenue vs Campaign Revenue ➢ Deliverability & Engagement Metrics ➢ LTV & Customer Lifecycle Performance ➢ Customer Segmentation & Behavioral Targeting If you’d like a complete Klaviyo audit, message me. I turn audits around within 24 hours with actionable recommendations, clear revenue gaps, and practical opportunities for growth.

🇵🇰Multan, Pakistan$25/hr100% JSS4.99 (8)Since Oct 2023

Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#31,989 / 412k
🇵🇰Country#3,699 / 52.9k
Revenue, last 30 days
$1.3k

Last 6 months: $9k

World#35,255 / 412k
🇵🇰Country#4,145 / 52.9k
Total earnings
$52k

Billed in all: $55k

World#74,139 / 412k
🇵🇰Country#6,313 / 52.9k
Per project
$2.5k

$822 in the last 6 months

World#65,669 / 412k
🇵🇰Country#4,772 / 52.9k
Projects, last 6 months
11

Across 12 contracts

25% fixed75% hourly
World#15,931 / 412k
🇵🇰Country#3,676 / 52.9k
Projects in all
21

Across 24 contracts

33% fixed67% hourly
World#128,797 / 412k
🇵🇰Country#21,352 / 52.9k

Earnings, last 30 days

$54.9k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$53k$54k$55kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Email Management

Ranked by MRR among everyone on Upwork with the skill.

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  4. #319Klaviyo2,875 freelancers · 🇵🇰 #46Top 11%
  5. #339Email Management4,968 freelancers · 🇵🇰 #15Top 7%
  6. #376Email Automation4,268 freelancers · 🇵🇰 #90Top 9%
  7. #1,158Email Marketing13,760 freelancers · 🇵🇰 #163Top 8%
  8. #1,495Figma17,965 freelancers · 🇵🇰 #167Top 8%