Borislav H.

My name is Borislav and I'm a paid media specialist with 3+ years of experience managing over $1.8M in ad spend across Meta and Google Ads, generating more than $15M in revenue for e-commerce brands in total. I've worked with brands spending anywhere from $1К to $100К+ per month in ad spend, across 20+ countries including the US, Canada, UK, Germany, and across Europe. I specialize in Meta Ads, Google Ads, and Klaviyo email marketing - handling everything from strategy and campaign setup to creative testing and optimization. I run Meta Ads end-to-end - from account structure and audience architecture to creative testing and scaling. Most account managers look at top-level numbers and optimize from there. I trace the full customer journey metric by metric, ratio by ratio, to pinpoint exactly where budget is being wasted and where the real scaling opportunity is. Managing accounts at this level every day means I'm also current on every Meta update, algorithm changes, and platform shifts as they happen - not weeks later. But what truly separates my work is what happens before a single ad goes live. I build a full strategic foundation for every client - starting with deep research into your winner product, your customer avatar, and your market. I study how your buyers think, what language they use, what they're afraid of, what they want to believe, and what needs to be true in their mind before they're ready to buy. From that research, I build a document base that covers your offer positioning, your customer's core beliefs, and the exact message architecture needed to move someone from scroll to purchase. That foundation then drives everything - ad creatives, ad copy, landing page copy. What you're getting when we work together: ✅ Campaign architecture focused on effective customer acquisition ✅ Deep avatar and market research - understanding your buyer's language, fears, desires, and purchasing beliefs ✅ Full offer positioning and message architecture built before any creative goes live ✅ Ad copywriting rooted in customer psychology, not generic hooks ✅ Landing page copy, advertorials, and listicles aligned with your ad messaging ✅ Content creation support - AI-assisted photo editing, video editing, and graphic design if needed ✅ Creative testing frameworks so you always know what's working and why ✅ Full customer journey analysis from impression to purchase ✅ Custom metric ratios that Meta doesn't surface by default - uncovering hidden inefficiencies and scaling opportunities standard reporting mis Over the last two years, some results across my client base include: a fast fashion brand sustained at 10.9x ROAS, a personal brand generating €1.89M in revenue from €107K in spend, and a books & publishing store at 18.8x ROAS. On Google Ads, I build and manage Performance Max, Search, Shopping, Demand Gen and DSA campaigns with the same revenue-first approach. I handle full account architecture - campaign segmentation, feed optimization, asset groups, audience signals, and brand vs. non-brand structuring - so your budget works where it performs best. What you're getting when we work together: ✅ Full account audit and structure - campaign segmentation, brand vs. non-brand, Shopping and PMax setup ✅ Feed optimization to maximize product visibility and relevance ✅ Audience signals and asset group builds tailored to your customer profile ✅ Metric-by-metric analysis across the funnel to find inefficiencies and scaling opportunities ✅ Optimization against revenue and ROAS - not impressions, clicks, or Google's automated recommendations For one of our clients, Google generated €110K in revenue from €17K in spend over three months. I connect Google performance directly to what matters for your business, not just what looks good inside the platform. Thanks for taking the time to read this. Feel free to send me a message, and we can discuss your project!