Nicole K.

Open to work for a variety of businesses across many different verticals, crafting & maintaining individualized digital marketing plans based on each client's unique needs. My areas expertise include: - Google Ads & MSA (Bing) PPC. Includes: Regular consulting, strategizing, researching, executing, managing, optimizing, A/B testing, and reporting. Proficient in KW research, campaign builds, writing compelling ad copy, audience targeting, bid management, Search, PLA, & Pmax asset group creations. - META advertising. Includes: Forming campaigns based on client goals, whether it's brand awareness, new customer acquisition or customer retention. I stay innovative with necessary features such as creative assets, audience building, consistently testing to maintain first-rate campaigns that ultimately boost sales. - Criteo, Programmatic Media & DSPs. Includes: Working with the platforms to drive awareness, sales, & leads while acquiring top inventory placements at low rates using automatic technologies and data-driven strategies. I understand how to work in tandem between automation and intelligent human interventions. Ensuring to remain vigilant with bids across all ad placements, abide by compliance rules & detect ad fraud, implementing important measures to insure brand safety. Amazon Ads. Includes: Self-service campaign management. Construct media plans that include specific budgets for different tactics and adversing formats; such as SP, SB, SBV, SD, & Amazon DSP. Ensure and keep a close eye on budgets as it's fluid between each type based on performance. I enjoy working closely with cross-channel teams and vendor partners to ensure success. I stay on top of changes in each platform so that I will always maintain strong “hands-on-keyboard” skills. Experience managing local, to large-scale global budgets. My strengths as a freelancer include training, problem solving, excellent communication, agility, time-management, & curiosity.