Siraj A.
Influencer Marketing Manager for DTC Brands | UGC + TikTok Shop
Influencer campaigns getting views but not sales? I built a creator and UGC program for a DTC toy brand that brought in $529K in tracked revenue from 1,714 orders, with zero upfront creator fees. I'm an influencer marketing manager for DTC and eCommerce brands. I run the full creator program: sourcing, outreach, rate negotiation, briefs, content delivery and reporting, across Instagram, TikTok, TikTok Shop, Amazon and YouTube. Over the past 2+ years I've managed 60+ influencer marketing and UGC campaigns for brands in the US, UK, Europe and Australia, working directly with founders of early-stage startups and brands doing $1M+ a year. That means more than outreach emails and creator lists. I handle everything from finding the right creators to tracking what they actually sell. π RECENT RESULTS β Tough Trucks For Kids: 390 affiliates, 300+ UGC videos, 51M+ impressions and $529K in tracked revenue β Built a UGC pipeline delivering 80+ ad-ready creator videos per month for a skincare brand β Ran a product seeding and affiliate program that generated 1,500+ sales at a $12 CPA β Secured usage rights and whitelisting for 40+ creators, supporting $100K+ in paid ad spend β Grew TikTok Shop affiliate GMV from $10K to $60K per month in 4 months by activating 100+ creators π― INFLUENCER MARKETING & CREATOR PARTNERSHIPS β Creator sourcing and audience vetting (real followers, right demographics) β Personalized outreach, follow-ups and rate negotiation β Contracts, usage rights and whitelisting β Product seeding, plus affiliate program and ambassador program management β Reporting on cost, engagement and ROI for every creator π₯ UGC MANAGEMENT FOR PAID ADS As your UGC manager, I build a steady pipeline of UGC your team can use for organic social and paid ads. That covers creator briefs, content angles, talking-head and lifestyle videos, raw footage, usage-rights negotiation, whitelisting and Spark Ads coordination, so winning UGC goes straight into your ads without reshoots. ποΈ TIKTOK SHOP AFFILIATE MANAGEMENT β Creator recruitment through TikTok Shop Affiliate Center β Targeted affiliate outreach and sample invitations β Commission strategy and creator activation β Follow-ups to keep content coming β GMV, creator and affiliate performance tracking My influencer marketing work covers fashion, beauty, lifestyle, wellness, home and other DTC and eCommerce categories. π§° TOOLS I WORK WITH β Discovery & CRM: Modash, GRIN, Upfluence, Aspire, CreatorIQ, HypeAuditor β UGC & Creator Marketplaces: Trybe, Insense, Billo, #paid, Collabstr β TikTok Shop & Amazon: TikTok Shop Seller Center, TikTok One, Kalodata, FastMoss β Affiliate, Tracking & Paid: GoAffPro, Traackr, Tribe Dynamics, Influencity, Meta Ads Manager, Shopify If you need an influencer marketing manager, affiliate program manager or UGC manager to run your creator program from sourcing to reporting, send me your brand, your current challenges and your goals. I'll reply with how I'd approach it.