Mary A.

Most software products do not struggle because the code is bad. They struggle because the positioning tries to speak to everyone at once, the value proposition is buried in technical jargon, and new users leave before reaching their first win. I work with B2B SaaS and consumer tech companies as a Product Marketing Manager to turn complex features into clear, high converting positioning that buyers understand within ten seconds. Whether you are preparing a zero to one product launch, fixing a leaky onboarding funnel, or repositioning an existing tool in a crowded market, I make sure your product connects directly with the humans paying for it. Where I Support Your Team: Go To Market Strategy :Structuring end to end launch roadmaps, coordinating deliverables across product, engineering, and sales, and defining the exact launch sequence to drive real user adoption instead of vanity signups. Positioning and Messaging Frameworks : Defining your ideal customer profile, uncovering your true differentiator, and creating messaging guides that keep your landing page, ad campaigns, and sales pitches completely aligned. User Onboarding and Activation Audit : Mapping the journey between sign up and the core value moment. Identifying why qualified users drop off, and rewriting onboarding email sequences and in app copy to improve activation. Customer Research and Competitive Intelligence : Conducting qualitative user interviews and analyzing competitor gaps to find the exact wedge that makes your product the obvious choice. Sales and Product Enablement : Writing high converting landing page copy, product one pagers, onboarding email flows, and feature release notes that explain technical capabilities in simple, benefit driven language. If you are gearing up for a launch or looking at a dashboard where signups are not turning into active accounts, send me a message with a link to your product. Let us review where the disconnect is and fix it.