Masmur Trang Ngapuli G.

Most businesses have plenty of data, but turning it into actionable insights is often the real challenge. Teams often switch between spreadsheets, dashboards, databases, CRMs, and multiple platforms just to understand what is happening in their business. This leads to inefficient workflows, delayed decisions, and hours of manual work every week. That’s where I can help. I’m Masmur, a Data Analyst & BI Developer specializing in data analytics, business intelligence, data visualization, reporting, and automation. I help businesses turn raw and fragmented data into clear dashboards, reliable reporting, actionable insights, and automated workflows. My core expertise includes: • Looker Studio dashboards and interactive reporting • BigQuery data analysis and reporting • LookML data modeling and BI development • SQL data analysis, transformation, and reporting • Python automation and data processing • Business performance and marketing analytics • Google Analytics 4 (GA4) implementation and reporting • Google Tag Manager (GTM) setup, event tracking, and conversion tracking • Google Sheets, spreadsheets, databases, and data integration • Zapier automation, API integrations, and reporting workflows What I can help you with: • Build executive, operational, and marketing dashboards • Create centralized reporting from multiple data sources • Transform and analyze business data using SQL, BigQuery, and Python • Design data models and reporting structures • Automate recurring reports and manual data workflows • Analyze business performance and identify trends and opportunities • Implement GA4, GTM, event tracking, and conversion tracking • Connect marketing and business platforms through APIs and automation • Build automated reporting pipelines and workflows • Improve existing dashboards, reporting systems, and analytics processes I also bring a software engineering background, which allows me to handle projects that require more than analytics alone. When needed, I can develop web applications, backend systems, APIs, integrations, and internal business tools using technologies such as Laravel, React, Node.js, and Tailwind CSS. I also have experience with cloud deployment, server management, and production environments. Recent work includes: • Built reporting solutions using Looker Studio, BigQuery, Python, and SQL • Developed dashboards for business and operational reporting • Automated data processing and recurring reporting workflows with Python • Configured GA4, GTM, event tracking, and conversion tracking • Integrated Kajabi, UTM tracking, Zapier, and marketing workflows • Developed backend systems, APIs, and integrations using Laravel • Enhanced existing web applications and implemented new features • Managed cloud servers, deployments, and production environments My combination of data analytics, BI development, visualization, automation, and software engineering allows me to work across the full data-to-insight workflow—from collecting and transforming data to building dashboards and automating the reporting process. If you need help turning your data into clear insights, building a BI dashboard, automating reporting, implementing analytics tracking, or connecting your business systems, I’d be happy to discuss your project. Looking forward to working with you.