Luis Hussein B.

I build the marketing and sales systems that turn marketing activity into predictable revenue. Many companies run marketing campaigns, publish content, and invest in advertising—but their CRM, marketing automation, and sales processes are disconnected. Leads fall through the cracks, teams waste time on manual work, and marketing efforts fail to translate into measurable growth. I help solve this by engineering the Go-To-Market (GTM) infrastructure that connects marketing, CRM, and sales into one coordinated system. Working with the marketing team at SoxialWeb, I’ve helped build automation systems that connect campaigns, CRM pipelines, internal workflows, and reporting into a structured revenue engine. What I Build GTM Infrastructure • HubSpot CRM architecture and lifecycle stage design • Lead routing, segmentation, and pipeline automation • Sales pipeline and deal management workflows Marketing Automation • Lead nurturing workflows and lifecycle marketing automation • Campaign automation across CRM and marketing platforms AI-Powered Marketing Operations • Custom GPT-powered assistants • AI agents that automate marketing and operational workflows Workflow Automation & Integrations • End-to-end automation using Make. com • CRM, marketing platform, and project management integrations • Automated reporting and internal workflow systems Tools & Certifications • HubSpot (Marketing Hub, Sales Hub, Inbound Marketing, Digital Marketing) • Make. com Certified • ClickUp Certified (Novice, Expert, Admin) • Systeme .io Certified Currently expanding expertise in GoHighLevel and ActiveCampaign. With a background in Accountancy and bookkeeping, I bring a systems-oriented mindset to building scalable marketing operations. If you’re looking to transform disconnected tools and manual processes into a streamlined marketing and sales engine, I’d be happy to help.