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Anton Z.
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Anton Z.

Meta Ads Creative Strategist for DTC & eCommerce | CTR,CPA,ROAS Focus

I help DTC and eCommerce brands scale with Full-Cycle Production (Static & Video Ads) and strategic Meta Ads testing. I handle all ad account operations hands-on, ensuring direct control over execution and performance. Focused on ROAS, CTR, and CPA. +++ Facebook Ad Account Audit available 𝗜 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 “𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗱𝘀.” 𝗜 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲𝘀 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲 𝗶𝗻 𝗠𝗲𝘁𝗮 𝗮𝗱𝘀: • High-converting hooks & emotional angles • Systematic creative testing frameworks • Deep understanding of how creatives impact CPC, CPA, etc. With years of experience creating ad content for brands and hands-on experience launching campaigns in Meta and Google Ads, I understand paid traffic from a founder’s perspective. Having built and managed brands on the Shopify platform, I know that in DTC, we don’t just sell products, we sell emotions, and creatives are the core of that auction." 𝗪𝗵𝗮𝘁 𝗜 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵: • Creative Strategy for Meta / Facebook Ads • Copywriting that sells • High-Performing Static & Video Ads • Systematic Creative Testing & Iterations • Ad Account Audits (Identifying why your ads aren't scaling) • Hands-on Meta Ads Launch & Optimization (I execute all ad account operations myself with a clear testing roadmap) 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵: ⬆️ Hook rate ⬆️ Hold rate ⬆️ Average watch time ⬆️ CTR ⬆️ ROAS 🔻 CPA 🔻 CPM 🔻 CPC 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 (𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲): 1. Deep Research: I study competitors, customer reviews, and pain points to find the "winning" angle. 2. Creative Strategy: I turn research into strong hooks and scripts for UGC and static ads. 3. Full-Cycle Production: I personally design high-converting static ads and edit performance-driven video ads. 4. Data-Driven Iteration: I analyze performance metrics (CPC, CTR, hook rate, hold rate, CPA, ROAS) to double down on what scales. * I’m not here to “make pretty ads.” I’m here to be the brain behind the ad angles that scale your account. 𝗪𝗵𝗮𝘁 𝗻𝗶𝗰𝗵𝗲𝘀 𝗜 𝘄𝗼𝗿𝗸 𝗶𝗻: 💎 Beauty & Skincare ⌚️ Accessories 🍏 Health & Wellness 💍 Jewelry & Watches 👠 Fashion 𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: ✔ DTC / eCommerce brands with a testing mindset ✔ Brands with monthly ad budgets of $5k+ ✔ Founders who care about performance and ROI, not vanity metrics If you’re looking for a creative-led, performance-focused approach to scale your brand — let’s talk.

🇹🇭Phuket, Thailand$50/hr100% JSS4.85 (28)Since Oct 2023
GlobeUpwork

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,637 / 412k
🇹🇭Country#46 / 1,118
Revenue, last 30 days
$1.4k

Last 6 months: $14k

World#31,650 / 412k
🇹🇭Country#84 / 1,118
Total earnings
$53k

Billed in all: $54k

World#72,862 / 412k
🇹🇭Country#216 / 1,118
Per project
$764

$2.8k in the last 6 months

World#145,418 / 412k
🇹🇭Country#385 / 1,118
Projects, last 6 months
5
100% fixed0% hourly
World#41,746 / 412k
🇹🇭Country#107 / 1,118
Projects in all
69

Across 70 contracts

61% fixed39% hourly
World#43,515 / 412k
🇹🇭Country#119 / 1,118

Earnings, last 30 days

$54.4k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$53k$54k$55kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Video Editing

Ranked by MRR among everyone on Upwork with the skill.

  1. #30Direct Response Copywriting741 freelancers · 🇹🇭 #2Top 4%
  2. #52Advertising Strategy500 freelancers · 🇹🇭 #1Top 10%
  3. #70Ad Creative1,402 freelancers · 🇹🇭 #1Top 5%
  4. #78Short Video Ad2,220 freelancers · 🇹🇭 #1Top 4%
  5. #80Performance Marketing1,000 freelancers · 🇹🇭 #1Top 8%
  6. #85Dropshipping2,698 freelancers · 🇹🇭 #1Top 3%
  7. #99Video Ad2,818 freelancers · 🇹🇭 #1Top 4%
  8. #103Media Buying1,414 freelancers · 🇹🇭 #1Top 7%