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Giovanna E.
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Giovanna E.

TikTok & Social Media Strategist | Full Digital Strategy

I help entrepreneurs and small brands grow online with clear, actionable digital strategies, so you stop guessing and start attracting the right audience consistently - being in the right place at the right time with the right content and strategy. I built my own brand from scratch using content strategy alone: 60,000 followers and 1M+ views on TikTok in just 6 months, with no paid ads. That experience taught me what actually works, and I bring that same strategic thinking to every client I work with. What I deliver isn't generic advice. It's a complete roadmap built around your market, your competitors, and your audience — so your content has purpose. Whether you need a quick brand audit, a full competitor and audience analysis, or a complete digital strategy with a 50-page presentation and a Notion brand playbook — I build it around your specific business, not a template. My work goes beyond surface-level advice: I dig into your market, your competitors, and your audience to find real opportunities, and I deliver everything in a way that's clear, honest, and ready to use. I work with a small number of clients at a time so each project gets my full attention. If you're ready to build a strategy that moves your brand forward, send me a message and let's see if we're a good fit.

🇺🇾Montevideo, Uruguay$18/hr100% JSS5.00 (3)Since Oct 2023

Earnings and projects

MRR
$99

Last 6 months ÷ 6

World#135,487 / 412k
🇺🇾Country#136 / 401
Revenue, last 30 days
$0

Last 6 months: $591

Total earnings
$3k

Billed in all: $3.2k

World#299,315 / 412k
🇺🇾Country#320 / 401
Per project
$743

$295 in the last 6 months

World#147,701 / 412k
🇺🇾Country#198 / 401
Projects, last 6 months
2
0% fixed100% hourly
World#88,921 / 412k
🇺🇾Country#75 / 401
Projects in all
4

Across 5 contracts

0% fixed100% hourly
World#283,743 / 412k
🇺🇾Country#259 / 401

Earnings, last 30 days

$3.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3,100$3,150$3,200$3,250Oct 9Oct 24Nov 8

Skill rankings: Top 29% in Content Marketing Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #220Competitor Research507 freelancers · 🇺🇾 #1Top 43%
  2. #382Content Marketing Strategy1,307 freelancers · 🇺🇾 #2Top 29%
  3. #397Performance Optimization1,100 freelancers · 🇺🇾 #1Top 36%
  4. #411Content Calendar900 freelancers · 🇺🇾 #1Top 46%
  5. #597Growth Strategy1,470 freelancers · 🇺🇾 #3Top 41%
  6. #1,119TikTok Marketing2,601 freelancers · 🇺🇾 #2Top 43%
  7. #1,132Organic Traffic Growth2,503 freelancers · 🇺🇾 #1Top 45%
  8. #1,302Brand Strategy3,282 freelancers · 🇺🇾 #2Top 40%