Giovanna E.
TikTok & Social Media Strategist | Full Digital Strategy
I help entrepreneurs and small brands grow online with clear, actionable digital strategies, so you stop guessing and start attracting the right audience consistently - being in the right place at the right time with the right content and strategy. I built my own brand from scratch using content strategy alone: 60,000 followers and 1M+ views on TikTok in just 6 months, with no paid ads. That experience taught me what actually works, and I bring that same strategic thinking to every client I work with. What I deliver isn't generic advice. It's a complete roadmap built around your market, your competitors, and your audience — so your content has purpose. Whether you need a quick brand audit, a full competitor and audience analysis, or a complete digital strategy with a 50-page presentation and a Notion brand playbook — I build it around your specific business, not a template. My work goes beyond surface-level advice: I dig into your market, your competitors, and your audience to find real opportunities, and I deliver everything in a way that's clear, honest, and ready to use. I work with a small number of clients at a time so each project gets my full attention. If you're ready to build a strategy that moves your brand forward, send me a message and let's see if we're a good fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $591
Billed in all: $3,154$3.2k
$295 in the last 6 months
Across 5 contracts
Earnings, last 30 days
Skill rankings: Top 29% in Content Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
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- #382Content Marketing Strategy1,307 freelancers · 🇺🇾 #2Top 29%🇺🇾#2 of 3
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- #1,119TikTok Marketing2,601 freelancers · 🇺🇾 #2Top 43%🇺🇾#2 of 2
- #1,132Organic Traffic Growth2,503 freelancers · 🇺🇾 #1Top 45%🇺🇾#1 of 2
- #1,302Brand Strategy3,282 freelancers · 🇺🇾 #2Top 40%🇺🇾#2 of 2