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Calebria W.

Calebria W.

Instructional Designer

I help companies turn dense, technical, or compliance-heavy content into clear, engaging training that employees actually retain and use. Over the past 10+ years, I've designed and developed 2,000+ hours of training content for clients including Whole Foods Market, GLESEC Cybersecurity, and Sun Communities, ranging from ILT and vILT to full eLearning courses and job aids. What I bring to your project: - End-to-end instructional design using ADDIE, SAM, and Kirkpatrick evaluation frameworks, from needs analysis through implementation - Expert-level Articulate Storyline and Rise development, plus Camtasia, Vyond, Canva, Synthesia, and ElevenLabs for voiceover - A strong eye for design: I don't just build from scratch, I evaluate and improve existing content for structure, visual hierarchy, and learner clarity - Experience translating highly technical subject matter (cybersecurity platforms, procurement systems, SAP/NetSuite workflows) into training non-technical staff can actually follow - Prosci Change Management certification (2025), so I can support training rollouts tied to org change, not just content delivery - A track record of measurable results: 82% behavioral change success rate on grant-funded training, adoption gains across 900+ learners on a relaunched procurement training program, and improved policy adherence for a distributed cybersecurity workforce I communicate clearly and treat your SMEs' time as valuable, pulling what I need efficiently so projects stay on schedule. Whether you need a single course built, a full curriculum overhauled, or ongoing instructional design support, I bring both the technical build skills and the strategic thinking to make sure the training actually changes behavior, not just checks a compliance box. Let's talk about what you're trying to solve and I'll tell you exactly how I'd approach it.

🇺🇸Detroit, United States$50/hr100% JSS5.00 (2)Since Oct 2023

Earnings and projects

MRR
$4

Last 6 months ÷ 6

World#177,732 / 412k
🇺🇸Country#23,191 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $25

Total earnings
$10k

Billed in all: $10k

World#196,772 / 412k
🇺🇸Country#31,505 / 62.1k
Per project
$3.3k

$25 in the last 6 months

World#50,897 / 412k
🇺🇸Country#8,526 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
3
67% fixed33% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$10.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.2k$10.4k$10.6k$10.8kOct 8Oct 23Nov 7

Skill rankings: Top 37% in Content Development

Ranked by MRR among everyone on Upwork with the skill.

  1. #50Training Needs Analysis134 freelancers · 🇺🇸 #17Top 37%
  2. #87Adult Education230 freelancers · 🇺🇸 #37Top 38%
  3. #107Vyond248 freelancers · 🇺🇸 #26Top 43%
  4. #125Training Design332 freelancers · 🇺🇸 #40Top 38%
  5. #131Synthesia175 freelancers · 🇺🇸 #20Top 75%
  6. #151Training Materials343 freelancers · 🇺🇸 #45Top 44%
  7. #182Camtasia443 freelancers · 🇺🇸 #39Top 41%
  8. #204Articulate Rise455 freelancers · 🇺🇸 #68Top 45%