Calebria W.
Instructional Designer
I help companies turn dense, technical, or compliance-heavy content into clear, engaging training that employees actually retain and use. Over the past 10+ years, I've designed and developed 2,000+ hours of training content for clients including Whole Foods Market, GLESEC Cybersecurity, and Sun Communities, ranging from ILT and vILT to full eLearning courses and job aids. What I bring to your project: - End-to-end instructional design using ADDIE, SAM, and Kirkpatrick evaluation frameworks, from needs analysis through implementation - Expert-level Articulate Storyline and Rise development, plus Camtasia, Vyond, Canva, Synthesia, and ElevenLabs for voiceover - A strong eye for design: I don't just build from scratch, I evaluate and improve existing content for structure, visual hierarchy, and learner clarity - Experience translating highly technical subject matter (cybersecurity platforms, procurement systems, SAP/NetSuite workflows) into training non-technical staff can actually follow - Prosci Change Management certification (2025), so I can support training rollouts tied to org change, not just content delivery - A track record of measurable results: 82% behavioral change success rate on grant-funded training, adoption gains across 900+ learners on a relaunched procurement training program, and improved policy adherence for a distributed cybersecurity workforce I communicate clearly and treat your SMEs' time as valuable, pulling what I need efficiently so projects stay on schedule. Whether you need a single course built, a full curriculum overhauled, or ongoing instructional design support, I bring both the technical build skills and the strategic thinking to make sure the training actually changes behavior, not just checks a compliance box. Let's talk about what you're trying to solve and I'll tell you exactly how I'd approach it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $25
Billed in all: $10,446$10k
$25 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 37% in Content Development
Ranked by MRR among everyone on Upwork with the skill.
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- #87Adult Education230 freelancers · 🇺🇸 #37Top 38%🇺🇸#37 of 114
- #107Vyond248 freelancers · 🇺🇸 #26Top 43%🇺🇸#26 of 73
- #125Training Design332 freelancers · 🇺🇸 #40Top 38%🇺🇸#40 of 131
- #131Synthesia175 freelancers · 🇺🇸 #20Top 75%🇺🇸#20 of 27
- #151Training Materials343 freelancers · 🇺🇸 #45Top 44%🇺🇸#45 of 118
- #182Camtasia443 freelancers · 🇺🇸 #39Top 41%🇺🇸#39 of 129
- #204Articulate Rise455 freelancers · 🇺🇸 #68Top 45%🇺🇸#68 of 184