Mohamed M.

I help ecommerce businesses manage paid media at scale, reduce wasted spend and build measurement they can use to make better decisions. As a Head of Performance Marketing, I handle daily pacing, budget decisions, campaign changes and performance analysis. I also work on the technical side: GA4, client-side and server-side Google Tag Manager, conversion tracking, custom JavaScript and Google Ads automation. My experience also spans healthcare, agency delivery and multi-market acquisition. Previously, I led a 32-person digital marketing organization across performance, social media, SEO, content, moderation and AI engineering. I work across Google Ads, Microsoft Ads, Meta and affiliate channels, combining paid-media execution with team leadership and commercial reporting. My portfolio documents this work with anonymized platform screenshots: - Budget leadership across $37.08M in Google Ads spend from January to September 2026, including a $1.15M day across 19 linked accounts. - A July year-over-year comparison showing 21.7% more business-wide orders and 3.5% lower Google Ads cost per recorded conversion. - Profitability-led city exclusions supported by custom Google Ads scripts, with reported spend down 48.4% week on week in the selected city groups. - A Mother's Day seasonality strategy with 10.5% lower account-level cost per recorded conversion year over year. - A deployed web and server-side GTM setup covering purchase tracking, checkout behavior, error diagnostics, user-data mapping and separate web/phone conversion paths. These examples show the scale and scope of my work. Comparisons describe observed results; they do not attribute every change to one intervention. HOW I CAN HELP Paid media strategy and Google Ads management: account audits, Search and Performance Max optimization, pacing, budget allocation, seasonal planning and performance diagnosis. Tracking and analytics: GA4 and GTM audits, server-side measurement, ecommerce data-layer requirements, enhanced conversions and reconciliation of recorded purchases against backend orders. Automation and reporting: Google Ads scripts, negative-keyword and URL-exclusion workflows, and dashboards that connect campaign activity with business performance. I combine senior marketing judgment with hands-on implementation. If you need someone to understand the business problem, inspect the data and carry the work through, send me your objectives and current setup.