Mohamed M.

Senior Performance Marketing Manager | MarTech Strategy & Growth Lead

​I help businesses scale through a combination of high-level performance marketing strategy and robust MarTech infrastructure. Currently serving as a Head of Performance Marketing, I architect full-funnel growth ecosystems that turn technical data into predictable, scalable revenue. ​You aren’t hiring a freelancer to "run ads"; you are hiring a strategic partner who understands that sustainable growth happens at the intersection of technical precision and creative execution. ​The Technical Growth Edge: Most marketers struggle when "off-the-shelf" tracking fails. I bridge the gap between marketing and engineering. Whether your stack is built on Shopify, WordPress, or custom-coded using Supabase and GitHub, I ensure your data layer is seamless, your attribution is accurate, and your funnel is leak-proof. ​Selected Career Highlights: ​Scalability: Managed and optimized annual ad budgets exceeding $10M+ while consistently meeting strict ROAS/CAC targets. ​Infrastructure: Rebuilt the MarTech stack for a high-volume brand, improving data accuracy by 30% through custom GTM/GA4 server-side implementations. ​Efficiency: Leveraged AI and coding frameworks to automate campaign reporting and landing page deployment, reducing manual overhead by 15+ hours per week. ​Core Expertise: ​Paid Media Mastery: Expert-level management of high-budget campaigns across Google Ads (Search, Display, PMax, YouTube), Meta, and LinkedIn. ​MarTech & Growth Engineering: I leverage a modern developer stack including GitHub, Supabase, and Lovable to build custom tracking solutions and rapid-deployment landing pages. ​AI-Driven Optimization: I integrate advanced AI tools like Claude Code and GLM to automate workflows, optimize copy, and accelerate creative testing. ​Full-Funnel Data Strategy: From GA4/GTM server-side tracking to deep CRM integrations, I ensure your marketing "plumbing" provides a clear picture of customer LTV and ROI. ​Why Work With Me? With extensive experience leading performance for high-volume brands, I provide the strategic oversight of a Marketing Director with the technical execution of a Growth Engineer. I specialize in taking fragmented marketing efforts and turning them into a unified, data-driven revenue engine. ​Ready to scale? Let’s discuss your current bottlenecks and how we can turn your marketing technology into a competitive advantage. Click the "Invite to Job" or "Message" button to start a conversation.