Abdullah I.
Meta Facebook Ads Manager | Lead Generation Expert | Media Buyer
Your Facebook ads are spending money. The question is whether they're making money. I'm a Meta Ads specialist with $1M+ in ad spend managed and a 100% Job Success Score on Upwork. I run Facebook lead generation campaigns that actually convert — by fixing what's broken, cutting wasted spend, and building systems that scale. Most clients come to me after paying $40–$90 per lead. I bring that down to $6–$11 by fixing campaign structure, audience targeting, creative testing, and conversion tracking. ✅ RECENT RESULTS: → Reduced CPL from $87 to $9 for a home services client → Scaled a SaaS client's pipeline 3x in 60 days with Meta lead gen → Rebuilt a restricted ad account and restored full delivery within 48 hours → Consistently hitting 4–6x ROAS for e-commerce and service brands 🎯 WHAT I DO ON EVERY PROJECT: → Full Facebook Ads account audit (find the waste first) → Campaign structure + funnel strategy built for your goal → Meta Pixel, CAPI, and conversion event setup → Audience research: interest targeting, lookalikes, retargeting → Creative testing: hooks, angles, formats → Advantage+ and broad targeting strategies → Weekly reporting: CTR, CPL, CPA, ROAS 📌 INDUSTRIES I'VE WORKED IN: Home Services (HVAC, Roofing, Plumbing, Cleaning, Pest Control, Landscaping, Flooring, Painting, Remodeling) | Legal (Immigration, Patent, Personal Injury) | Medical & Aesthetics (Med Spa, Dental, Skin Clinics) | Finance (Insurance, Mortgage, Business Loans) | Real Estate | SaaS | Ecommerce | Coaching | Local Businesses 🔧 TOOLS: Meta Ads Manager, Meta Pixel, CAPI, Advantage+, Google Analytics, GTM, GoHighLevel, ClickFunnels, Microsoft Clarity, Hotjar, ClickUp, Slack If you're looking for a Facebook ads specialist who treats your budget like their own — message me. I'll tell you honestly if I can help and what I'd do differently.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $682
Billed in all: $4,966$5k
$227 in the last 6 months
Across 4 contracts
Across 15 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Dynamic Ad Setup
Ranked by MRR among everyone on Upwork with the skill.
- #14Lookalike Audience27 freelancers · 🇵🇰 #6Top 52%🇵🇰#6 of 10
- #23Dynamic Ad Setup88 freelancers · 🇵🇰 #7Top 26%🇵🇰#7 of 18
- #173Tracking Pixel377 freelancers · 🇵🇰 #23Top 46%🇵🇰#23 of 48
- #190Campaign Reporting500 freelancers · 🇵🇰 #40Top 38%🇵🇰#40 of 94
- #272Display Ad700 freelancers · 🇵🇰 #31Top 39%🇵🇰#31 of 83
- #299Retargeting712 freelancers · 🇵🇰 #71Top 42%🇵🇰#71 of 145
- #341LinkedIn Campaign Manager902 freelancers · 🇵🇰 #91Top 38%🇵🇰#91 of 231
- #513Meta Pixel1,020 freelancers · 🇵🇰 #110Top 50%🇵🇰#110 of 234