Andrea Z.

👩‍⚕️ I’m a Licensed psychologist and behavioral designer Background in Behavioral Science and +5 years combining psychological research with product design. My work connects human behavior with concrete design decisions - for apps, learning platforms, and specialized content. ◍ Behavioral Design Diagnosis and redesign of products using models like COM-B and Octalysis. I identify the real behavioral barriers (not just UX friction) behind low retention or adherence, and design measurable interventions. ◍ UX / Product Writing I translate behavioral insights into microcopy, flows, and content architecture. ◍ SME Writer ‣ Psychoeducational and professional-facing articles and blogs: ACT/FAP/DBT/CBT/ABA ‣ Instructional content design, programs, organizational presentations, and soft-skills HR content ‣ Therapeutic materials: worksheets, therapist guides, session planners ‣ Scripts for guided practices (mindfulness) and therapeutic narratives ‣ Editorial review, manuscripts, workbooks, and ghostwriting of evidence-based behavioral health content I work with Gemini, Grammarly, Sora, Canva, Gamma, WordPress, Slack, Drive, Perplexity, Notebook LM, Mangools, Ahrefs, and other tools.