Ifunanya M.
Meta & Google Ads Expert | Paid Media | Video Ads | Ads Creatives
Most businesses don't have an ads problem. They have a foundation problem: broken tracking, wrong audiences, and creatives that look good but don't convert. I fix the foundation first, then I scale. I'm a Meta Ads expert and media buyer with 4+ years of hands-on experience in Facebook Ads, Instagram Ads, and Google Ads (PPC). I'm Top Rated with a 100% Job Success score and a Meta Certified Media Buying Professional. I help ecommerce brands and lead generation businesses fix underperforming ad accounts and get more leads, more sales, and better ROAS. Here is how I work. I start by checking your Meta Pixel, Conversion API (CAPI), GA4, and Google Tag Manager setup, so every lead and sale is tracked properly. Then I fix your campaign structure and audiences, including retargeting and lookalikes, test your ad creatives and video ads, and cut what's wasting money. Only after that do I scale. I don't guess. I don't boost posts. I don't burn your budget "for data." Every campaign starts with your customer, your offer, and your funnel. Want to know what's wrong with your ads? Invite me to your job, send me a message, or book a 30-minute Meta Ads audit call. I reply fast, usually within a few hours. 🏆 WHY CLIENTS CHOOSE ME ✅ I audit your tracking and setup before anything goes live ✅ I work on every account myself, so you always deal with me directly ✅ A Meta brand awareness campaign I ran delivered 228K impressions at $0.09 CPC 🔧 PROBLEMS I FIX ✅ High cost per lead or cost per sale ✅ Ads spending but no sales ✅ Leads that never turn into customers ✅ Pixel or CAPI not tracking correctly ✅ ROAS dropping as you scale 💼 WHO THIS IS FOR ✅ Ecommerce brands losing money on ads and ready to fix their ROAS ✅ Coaches, consultants and service providers who need more booked calls ✅ Local businesses that want qualified leads, not just website clicks ✅ Business owners who have run ads before but never seen real ROI ✅ Founders who want a strategic partner, not just someone to "manage campaigns" ❌ WHO THIS IS NOT FOR ❌ Businesses spending under $500 a month on ads ❌ Anyone not open to testing, optimizing, and improving over time ❌ People who expect overnight results. Good ads take testing 🚀 WHAT I DO FOR YOU 📌Facebook Ads & Instagram Ads, setup, management & optimization 📌Meta Ads Strategy, audience research, creative testing & scaling 📌Google Ads & PPC, search, Performance Max & Shopping 📌Lead Generation Ads 📌Ecommerce Ads, catalog ads, retargeting & Advantage+ 📌Meta Pixel & Conversion API (CAPI), accurate tracking 📌Google Tag Manager & GA4 📌Funnel Audit & Optimization 📌Video Ads & Ad Creatives, hooks, copy & edits 🛠 TOOLS I USE Meta Business Suite | Google Ads Manager | Google Analytics 4 | Google Tag Manager | Meta Pixel | Conversion API (CAPI) | Shopify | Canva | CapCut | Veo3 | PixVerse 🏭 INDUSTRIES I'VE WORKED IN ✔ Ecommerce & DTC Brands ✔ Real Estate & Property ✔ Coaching & Online Courses ✔ Health & Wellness ✔ Local Service Businesses ✔ Lead Generation: B2B & B2C ⭐ WHAT CLIENTS SAY "The Meta ad creatives were professional, engaging, and aligned perfectly with our brand goals." Facebook Ads client, May 2026 "She knows the technical part of meta and she is someone worth working with." Facebook Ads client, May 2026 "She demonstrated strong digital marketing skills, clear communication, and excellent campaign management throughout the collaboration." Salami M., Facebook Ads client, May 2026 💡 MY APPROACH IN 3 STEPS Step 1: Audit. I review your full ad account, tracking, funnel and offer before anything goes live. Step 2: Build. I set up a data-driven campaign structure built for your specific goal, leads or sales. Step 3: Scale. I kill what doesn't work fast, double down on winners, and scale profitably. 📩 READY TO STOP WASTING AD SPEND? Send me a message, click Invite to Job or Hire, or book a 30-minute Meta Ads audit call. I'll show you what's broken, what's working, and what to do next. Facebook Ads Expert Meta Ads Specialist Meta Media Buyer Facebook Advertising Facebook Ad Campaign Facebook Ads Manager Instagram Ads Meta Ads Manager Paid Social Media Advertising Lead Generation Facebook Ads Facebook Ads for Ecommerce Meta Pixel Setup Conversion API CAPI Setup Facebook Retargeting Ads Lookalike Audience CBO ABO Campaign Structure ROAS Optimization Facebook Lead Generation Campaign Meta Ads Optimization DTC Facebook Ads AI Video Ads UGC Style Ads Book Trailer Ads Meta Blueprint Certified Cinematic Video Ads Facebook Ads Creative Ad Creative Strategy Hook Writing for Ads Video Ad Production Scroll Stopping Creatives Triple Whale Attribution Meta Business Suite GoHighLevel Ads Google Analytics 4 Shopify Facebook Ads ClickFunnels Ads Advantage Plus Campaign Facebook Pixel Expert Conversion Tracking Setup Google Tag Manager
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.4k
$240 in the last 6 months
Across 11 contracts
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 21% in Search Engine Optimization
Ranked by MRR among everyone on Upwork with the skill.
- #48Facebook Business Page199 freelancers · 🇳🇬 #1Top 24%🇳🇬#1 of 9
- #72Audience Research264 freelancers · 🇳🇬 #8Top 27%🇳🇬#8 of 26
- #308Facebook Pixel Setup & Optimization1,163 freelancers · 🇳🇬 #7Top 26%🇳🇬#7 of 42
- #421Ad Creative1,402 freelancers · 🇳🇬 #15Top 30%🇳🇬#15 of 68
- #453Creative Strategy1,968 freelancers · 🇳🇬 #12Top 23%🇳🇬#12 of 53
- #465Instagram Ad Campaign1,727 freelancers · 🇳🇬 #12Top 27%🇳🇬#12 of 77
- #472Facebook Marketing1,913 freelancers · 🇳🇬 #30Top 25%🇳🇬#30 of 130
- #483Social Media Ad Campaign1,959 freelancers · 🇳🇬 #19Top 25%🇳🇬#19 of 135