Keith S.

I help solopreneurs and small brands turn more of their Shopify and Etsy visitors into buyers, and bring in more of the right visitors, through SEO, conversion audits, email retention, and store optimization focused on one thing: revenue. I'm Keith, a Top Rated Plus e-commerce growth consultant specializing in Shopify and Etsy store optimization, SEO, Print-on-Demand (POD), Conversion Rate Optimization (CRO), email retention, and practical AI implementation for small stores. As an official Shopify Partner with Google, Meta, CXL, and AMA Generative AI certifications, I help entrepreneurs, solopreneurs, and small business owners build and scale high-converting online stores. I WORK BEST WITH ✓ New or growing Shopify & Etsy stores ✓ Store owners who feel their shop isn't converting as well as it should ✓ Entrepreneurs who want clear, actionable guidance Whether you're launching a new shop or refining an existing one, my goal is to optimize your store for conversion and profit, so you can feel confident in your store and focus on running your business instead of worrying about what's not working. HOW I CAN HELP YOU SHOPIFY & ETSY OPTIMIZATION ⦿ Homepage, product pages, collections, and navigation ⦿ SEO-friendly structure for Shopify & Etsy (titles, collections, internal linking) ⦿ Conversion-focused layout, clarity, and trust signals SEO & ON-PAGE OPTIMIZATION ⦿ Shopify SEO and e-commerce SEO audits, with CRO included ⦿ Shopify on-page SEO (including schema markup and optimization for AI search behavior) ⦿ An AI search visibility check (AEO/GEO) is included in the SEO audit ⦿ Etsy SEO and Etsy shop optimization (titles, tags, categories, attributes, no spam tactics) ⦿ SEO improvements designed to increase sales, not just traffic CONVERSION RATE OPTIMIZATION ⦿ CRO audits and prioritized recommendations ⦿ GA4 setup and conversion tracking for Shopify, verified against your store reports ⦿ Product page and checkout optimization ⦿ UX and customer journey improvements ⦿ CXL-trained in Ecommerce CRO frameworks EMAIL MARKETING & RETENTION 🔹 Email flow audits 🔹 Welcome sequences 🔹 Abandoned cart and browse abandonment flows 🔹 Post purchase and winback flows 🔹 Promotions and retention campaigns 🔹 Klaviyo and Mailchimp AI IMPLEMENTATION FOR SMALL STORES 🔹 AI assistant set up for your shop, loaded with your products, shipping, returns, and store policies, so its answers use your facts instead of generic text 🔹 Templates for customer messages, listings, emails, and social posts, ready for you to review and use 🔹 AI help with repetitive work: first drafts, review requests, product information, and support replies, with a person checking everything before it goes out 🔹 A written procedure and one live walkthrough, so you can run it yourself after setup 🔹 Built for solopreneurs and one-person shops, using standard tools. No custom software, no engineering project These are the same kinds of systems I use in my own Shopify and Etsy stores. PRODUCT LISTINGS & CATALOG MANAGEMENT ⦿ SEO-optimized product titles and descriptions (listing SEO for Shopify and Etsy) ⦿ Image hierarchy and product clarity ⦿ Shopify catalog organization for conversion SOCIAL MEDIA CONTENT 🔹 30 unique social media posts a month, with captions and hashtags 🔹 Scheduled across Facebook, Instagram, and Pinterest in 1HR Social META ADS As a certified Meta ads professional: 🔹 Facebook & Instagram ads (setup, management, and optimization) 🔹 Campaign strategy and ongoing optimization PLATFORMS & TOOLS 🔸 Shopify 🔸 Etsy 🔸 Klaviyo, Mailchimp 🔸 Printify, Printful & Other POD partners 🔸 Meta Ads Manager 🔸 Google Analytics (GA4) HOW I WORK & MY VALUES As my Upwork reviews reflect, I take pride in doing thoughtful work and overdelivering whenever possible. I believe hard work is a virtue, in being honest, in treating every job I take like it's the most important job, and in overdelivering whenever I can. When I work for you, your success is my success. I believe a well-optimized store does more than attract traffic; it earns trust, repeat customers, and higher revenue. So that's my focus. If you want practical, honest help improving your Shopify or Etsy store, let's talk! EDUCATION & CERTIFICATIONS DEGREES ▷ M.A. in Literature & Writing, Union Institute & University ▷ B.A. in Social Sciences, Washington State University (Summa Cum Laude) PRIMARY CERTIFICATIONS ➤ CXL – Conversion Rate Optimization Mini-Degree ➤ CXL – Digital Psychology & Persuasion Mini-Degree ➤ Google Ecommerce & Digital Marketing Professional ➤ Meta Digital Marketing Associate ➤ Meta Social Media Marketing Professional ➤ Google Data Analytics Professional ➤ Google Project Management ADDITIONAL CERTIFICATIONS ▸ HubSpot SEO (Levels I & II) ▸ Intuit Mailchimp Email Marketing ▸ AMA Generative AI Marketing Professional ▸ Google Analytics (GA4) ▸ Google Ads (Search, Display, Video, Shopping, Measurement)